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News
15 七月 2020 Molson Coors, the brewer, is ensuring that its media strategy is guided by corporate values and business needs alike at a time of profound disruption.
News
15 七月 2020 Social’s role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting engagement into effectiveness via social commerce, according to a new WARC report.
News
15 七月 2020 With 5G becoming a geopolitical battleground, Samsung is already looking ahead to 6G, which it believes could be a commercial proposition by 2028.
News
15 七月 2020 UK marketing budgets have been slashed to their lowest levels in twenty years as figures in the Q2 2020 IPA Bellwether Report show a dramatic increase in the net balance of firms that have cut marketing budgets: from -6.1% in Q1 to -50.7% in Q2.
News
15 七月 2020 People unhappy at the idea of smoking or vaping marijuana, a legal substance legal in some states across the US, are boosting sales of edibles during pandemic-induced anxiety, crossed with the ongoing wellness trend.
Opinion
14 七月 2020 Diego Scotti, EVP/CMO at US telecoms giant Verizon, speaks to Anna Hamill, WARC’s Senior Editor – Brands, about the guiding light of brand values, the need for marketing agility, and the importance of continued investment in advertising.
News
14 七月 2020 It’s understandable that many brands are feeling the urge to rush onto e-commerce platforms, but doing so without a plan could cause more harm than good, an expert cautions.
News
14 七月 2020 Marketing teams that are diverse and inclusive stand to gain a range of benefits, which extend from making smarter strategy to achieving greater impact among the communities a brand is seeking to reach.
News
14 七月 2020 With the announcement that the search giant is planning to invest $10 billion in the Indian market over the next five years, Google is likely to have an impact on companies large and small.
News
14 七月 2020 COVID-19 has had a significant impact on the mental health of people everywhere, and they’re looking for ways to reduce stress and improve sleep; a new generation of functional foods (and drinks) is promising to deliver on that score.
News
13 七月 2020 As well as introducing consumers to new digital media channels – from e-commerce to livestreaming – the COVID-19 lockdown may have a positive long-term impact on the number of people spending money on in- and out-of-home entertainment, research ...
News
13 七月 2020 The popularity of e-commerce platforms is leading to a clear slowdown of traditional retail in China, but the future lies in online to offline (O2O), according to Havas, and there’s a major content opportunity there for local brands.
News
13 七月 2020 The economic recovery from the impact of COVID-19 in the UK will be underscored by a divide between cautious consumers and those who want to compensate for lost time, new research shows.
13 七月 2020 The questions swirling around the suitability of Facebook’s open platform for advertising mask a different debate: whether advertising has forgotten its role in ensuring a healthy media ecosystem.
News
13 七月 2020 Third-party verification and demonetising certain types of content are among the steps that social-media companies like Facebook can take to show advertisers they are addressing concerns around hateful and misleading content, according to Diego ...
Opinion
13 七月 2020 Lockdown has forced businesses to fast-track their social commerce strategies. Mango Communications’ Zoe Virtue, who judged the Effective Social Strategy category at the 2020 WARC Awards offers inspiration in s-commerce from this year’s winners.
News
13 七月 2020 Despite the uncertainties occasioned by COVID-19 and US trade sanctions, Chinese tech giant Alibaba has set its sights on serving 2 billion consumers globally.
News
10 七月 2020 India’s agencies are starting to see business slowly pick up again after precipitous falls in the early stages of lockdown and there are hopes that the festival season will accelerate a journey back to something approaching normality.
News
10 七月 2020 Brands that act as “corporate allies” to the lesbian, gay and bisexual communities by featuring same-sex couples in ads are likely to see an uplift in purchase and recommendation intent among these audiences, a study in the Journal of Advertising ...
News
10 七月 2020 The e-commerce landscape across Southeast Asia has had to adapt rapidly to the impact of COVID-19 and “digital availability” will be essential to future marketing strategies, an agency expert believes.
News
10 七月 2020 A new report from the Institute for Practitioners in Advertising establishes a framework for B2B marketers to build trust with the finance division of their organisations for more effective marketing and greater influence.
News
10 七月 2020 E-commerce and direct-to-consumer are major opportunities for brands, especially during lockdown, but they are not a replacement for existing retail strategies, says a digital media agency boss.
News
09 七月 2020 HSBC, the financial-services provider, has aimed to strike a balance of global consistency and local flexibility in its branding strategy after launching a refreshed positioning two years ago.
News
09 七月 2020 Sales of alcohol-free beverages were already growing rapidly in Australia, but lockdown and the annual Dry July month has given them an extra boost.
News
09 七月 2020 In another sign of the growing maturity of the podcast market, Omnicom Media Group has struck a deal with Spotify that will see it spending $20m on advertising in podcasts during the second half of this year.