WARC

Opinion
31 January 2023 WARC’s new diversity, equity and inclusion (DEI) hub showcases the latest best practice, research, expert guidance and case studies to help marketers implement successful DEI strategies. 
Opinion
15 November 2022 Hugo Mackay, Marketing Strategy Lead at Virgin Media O2, explains the brand's approach to building customer relationships, the blurring lines between techcos and telcos, and more. Hugo Mackay, Marketing Strategy Lead, Virgin Media O2
Opinion
13 November 2022 Simon Gregory, Joint Chief Strategy Officer at BBH London and Dublin, offers an agency perspective on trends in brand governance. Simon Gregory, Joint Chief Strategy Officer, BBH London and Dublin
Opinion
13 November 2022 As a part of the WARC x Frontify report, Antonis Kocheilas, Global CEO at Ogilvy Advertising, discusses the challenges associated with global brand management and how it’s important to respect every market’s peculiarities.
Opinion
13 November 2022 The Vice-President of Marketing for Unilever's 'Dirt Is Good' brands, Tati Lindenberg, speaks about climate change, the complexity of managing global brands and pushing the boundaries for seemingly small things.
Opinion
13 November 2022 The global holistic content and owned assets lead at the FMCG giant explains the process of creating content for global brands around the world.
Opinion
13 November 2022 Steven Amir, Ex-Head of Marketing and Effectiveness at De Beers Group, discusses new ways to build a stronger brand from a ‘glocal’ perspective.
Opinion
13 November 2022 The Global Head of Beyond Beer and Global Brands shares her thoughts on how brands have changed over the last 30 years, globalisation, agency models and being present on the metaverse.
Opinion
13 November 2022 Jeni Spinks, International Marketing Director for Planning and Deployment at Beam Suntory, speaks about the challenges of managing different markets, how digitisation has made it easier to manage brands, and her experience with different global brand governance models.
Opinion
13 November 2022 Kevin Mercer, Ex-Director, Brand Strategy, The  LEGO Group, discusses decentralised models of brand governance, the creator economy, and the upsides of an in-house agency model. Kevin Mercer, Director, Brand Strategy, The LEGO Group
Opinion
13 November 2022 Catriona Henry, Global Brand Strategy Lead at OMD Worldwide, discusses integration, why having more touchpoints is complicating brand governance, and engaging Gen Z.
Opinion
01 November 2022 Oben Electric is an Indian startup developing electric motorcycles with its own R&D, and co-founder and chief executive officer Madhumita Agrawal speaks to WARC India Editor Biprorshee Das about its approach to EVs and green mobility.
Opinion
25 October 2022 Dione Song, CEO of Love, Bonito tells WARC Asia Editor Rica Facundo how brands can balance the region’s diverse demographics in order to grow and connect more authentically with audiences.
Opinion
25 October 2022 Grace Astari, creative lead, APAC innovation of Diageo, speaks to WARC Asia Editor Rica Facundo about balancing the many intersections of culture for brand innovation.
Opinion
30 September 2022 As part of the WARC x Braze “The invisible enabler” report, Ibrahim El Tawil, Global Brands & Content  –  IMEA  –  Lead at Mars, explained how technology has revolutionised customer experiences over the past decade and how gaming can build relevant and immersive experiences in the future. Ibrahim El Tawil, Global Brands & Content - IMEA Lead, Mars
Opinion
30 September 2022 As part of the WARC x Braze “The invisible enabler” report, Victor Murthy, Brand Planning Manager at Pernod Ricard, discussed the role of data and technology in creativity, along with the rising importance of the omnichannel experience. Victor Murthy, Brand Planning Manager, Pernod Ricard
Opinion
30 September 2022 As part of the WARC x Braze “The invisible enabler” report, Kelly Roe, Head of Creative for The Kitchen at Kraft Heinz, described how data feeds into her creative process and the experiential advantages of brands operating within gaming platforms. Kelly Roe, Head of Creative, The Kitchen, Kraft Heinz
Opinion
30 September 2022 As part of the WARC x Braze “The invisible enabler” report, Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, described how the digital financial services brand has adopted gamification as a way to grow financial literacy, customer engagement and build its brand. Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial
Opinion
22 September 2022 As CEO of Goldman Sachs-backed B2B financial automation start-up iugu, Renato Ribeiro has rare insight into how Brazil’s economy is changing – from being dominated by big banks to being more welcoming to competition. In this interview with WARC’s Cathy Taylor, he explains how Brazil continues to move forward.
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Marta Barri, Head of Marketing, Mobile Offer at Vodafone Italia, explained how telcos can move towards becoming techcos and the underestimated role of podcasts in current society. Marta Barri, Head of Marketing, Mobile Offer, Vodafone Italia
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Tobias de Bont, MD and Partner at De Bont Consulting Group, shared his perspective on the future of digital audio within the telco industry, plus how it can be applied at various stages of the marketing funnel. Tobias de Bont, MD and Partner, De Bont Consulting Group
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Norman Wagner, Head of Group Media at Deutsche Telekom, discussed what active versus passive attention tells brands about users and how Deutsche Telekom has successfully applied digital audio within its media mix. Norman Wagner, Head of Group Media, Deutsche Telekom
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Alba Casero Mier, Digital & Strategy Manager at Orange Espana, described the attention and segmentation benefits of applying digital audio within its media mix, but called for careful measurement. Alba Casero Mier, Digital & Strategy Manager, Orange Espana
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Brad MacDonald, Head of Digital Performance, Mobile at Virgin Media O2 explained the challenges and opportunities of measuring media investment in the digital audio space. Brad MacDonald, Head of Digital Performance, Mobile, Virgin Media O2
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Flora Williams, Head of Implementational Planning at OmniGOV, Manning Gottlieb OMD, explained how brands can apply digital audio through different parts of the marketing funnel. Flora Williams, Head of Implementational Planning, OmniGOV, Manning Gottlieb OMD