Xiaofeng Wang

全球奢侈品行业因新冠疫情遭受了严重的冲击,Forrester高级分析师王晓丰探讨了从品牌交流、客户互动以及数字营销三方面可以树立的实践标杆。 中国消费者一直是全球奢侈品市场最大的增长引擎,而疫情爆发一方面抑制了线下销售,另一方面也减弱了消费者的购买热情。尽管如此,为尽可能减少疫情带来的不良影响,领先的奢侈品品牌快速响应,从品牌交流、客户互动以及数字营销三方面为其他企业树立了实践标杆。 最佳实践1:...
As the COVID-19 outbreak takes a toll on a global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad, Forrester's Xiaofeng Wang looks at how luxury brands are reacting.