Search in

Show only

Date Range

Search within

Search Results Language

Category

Brand

Location

Source

Index

96,237 results found
Sort By

Data

An overview of marketers' planned media investment in 2022.

Data

This article summarises the results of the Global Marketing Index for November 2021, when APAC saw an increased rate of growth across all key indices compared to stable rates in Europe and the Americas.

Article

Research on the ways in which e-commerce businesses can benefit from TV advertising.

Article

Shares and analyzes data from several studies looking at different aspects of representation and inclusion in the marketing industry, and steps toward improvement.

Article

Looks at agency diversity data collected by Agency DEI, a self-funded US organization whose goal is to use data to make the advertising & marketing industry more transparent and equitable.

Article

Diversity levels have increased in the US marketing industry, but there is still progress to be made, according to a study by the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM) division.

Article

Looks at how the growing number of Hispanics in the US makes this demographic an increasingly mainstream one.

Article

Analyzes data and offers recommendations based on input from 971 people in marketing, advertising, and related communities about their experiences in the advertising industry, with a focus on BIPOC employees.

Opinion

Huenited Collective is a foundation in Cincinnati, with the mission of “creating meaningful change by collaborating across agencies and marketing organizations to uncover and harness the power and potential found within Black talent.” Founded by four members of the local marketing community: Procter & Gamble’s Tysonn Betts, Grey Midwest’s Jamie Grady, Katalyst Group’s Sean Rugless and Hyperquake’s Molly Baker, Huenited aspires to build career pipelines that work for both Black and other underrepresented minorities, and companies in the marketing ecosystem in Cincinnati. It also hopes to share its learnings with other communities. Three of the four founders

Article

Examines the business case for brands to support content that focuses on an increasingly diverse US population.

Opinion

While diversity, equity and inclusion saw renewed focus in the US after the murder of George Floyd, another element moving DEI forward is new US Census data underscoring the country's dramatic demographic shifts, writes US Commissioning Editor Cathy Taylor.

Data

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

Article

This report, developed in association with Accenture Interactive, is an analysis of successful Pharma and Healthcare campaigns from 2010 – 2021 using WARC’s case study database.

Article

This episode of Behind the Winning Idea explores the strategy, execution and outcome of Trelleborg: SmartPort, awarded a Gold in B2B in the 2021 WARC Awards for Effectiveness.

Article

At FUTR Asia 2021, Supara Group’s George Hartel shared how the family-run business was able to transform and expand beyond its home base of Thailand during the COVID-19 pandemic.

Article

Kellogg Company’s Sanjib Bose tells FUTR Asia 2021 how artificial intelligence (AI) and machine learning (ML) can help the food industry grow and become more future-ready.

Data

An overview of expected consumer spend this festive holiday season.

Data

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:

Article

Provides marketers with information and guidance about how reach and frequency help brands identify the optimal advertising mix.

Opinion

Five major trends from We Are Social’s Think Forward 2022, backed by an extensive global survey - by Lore Oxford, head of cultural insights.

Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

Research Paper

This study examined the combinative effects of dynamic cultural mindsets—ethnocentrism and xenocentrism—on the brand and endorser origin contingencies on eliciting favorable attitudes toward the advertisement.

Research Paper

Drawing from the social-functional perspective, this research explored the differences in consumers’ responses to two types of spokesperson’s smile: broad and slight.

Research Paper

This study investigates how advertising recognition influences consumer responses to a native advertisement about proactive or reactive corporate social responsibility (CSR).

Research Paper

Colorado became the first state to legalize recreational marijuana, in 2012. Health organizations and public policy makers, including the Colorado Governor’s Office, were concerned by how this action would affect the acceptability of marijuana consumption behavior among youths under 21 years of age.