Learn more about WARC, our company history and the services we offer to marketing people around the globe.
WARC provides the very latest evidence, expertise and guidance to make marketers more effective. In fact, it’s our mission to save the world from ineffective marketing.
Our clients include the world's leading brands, advertising and media agencies, media owners, research companies and universities - including the top-five largest agency groups and top-five largest advertisers in the world. They rely on us for rigorous, unbiased information and advice on almost any advertising and marketing issue, which we deliver via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.
WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.
WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.
Write for WARC
We are always interested in hearing from authors who are willing to share new research, fresh ideas and interesting angles on marketing issues. Opportunities to write for WARC include:
With subscribers in over 100 countries, warc.com is the perfect platform to showcase your work to a global audience of marketing professionals. We are interested in hearing from anyone with publishable content. For further information contact us by email.
WARC publishes cases studies of marketing excellence from all over the world, covering every marketing discipline. If you have an example of successful marketing you would like to see published on WARC.com, you can send it to us using the WARC study submission form. We also want to learn about the thinking behind new campaigns. Contact Lucy Aitken, Managing Editor, Case Studies.
WARC’s Knowledge content includes our popular Best Practice series of ‘How to’ and ‘What we know about’ papers, a monthly Admap report on specific themes and topics, as well as a growing collection of Trend Snapshots. Together, these offer guidance, advice and insight on a vast array of marketing, advertising, technology and media topics. Thought leaders and subject experts interested in contributing to our knowledge content should contact Lena Roland, Managing Editor, WARC Knowledge.
Journal of Advertising Research
Journal of Advertising Research (JAR) is the R&D vehicle for professionals and academics in all areas of marketing including advertising, communications, media and research. It welcomes new thinking, experiences and research on any marketing subject, as well as the specific topics listed in the Editorial Calendar. All articles are peer-reviewed. For more information see the submission guidelines.
Read our latest news and announcements, including company developments and senior appointments.
What our clients say
With clients in over 100 countries, WARC is the must-have international resource for anybody involved in marketing communications. Read what our clients have to say about us.
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