The all-new WARC Data Premium
The most rigorous and accurate benchmarks for media planning and strategy in the world.
Global Ad Trends
An exclusive report series digesting the latest insights from the global advertising industry.
Who we work with
To ensure you always have the most rigorous data, our sources are always of the highest calibre.
Make the most of your ad investment
The all-new WARC Data Premium, with quarterly data, AI-powered forecasts and a new interactive dashboard, is fueled by over 100 trusted partners – including Nielsen, GWI, Kantar and Ipsos – to empower you to get the most from your media investment and help you build strategies that deliver time and time again.
You can find out more, or see it for yourself, here.
Find what you need before you need it
Visualise, filter and export verified media data and forecasts on the fly with our innovative and easy to use interactive tools.
Query quarterly data across markets, ad formats, product categories, consumer demographics and publishers in a single place, all via an intuitive and easy-to-use chart builder format.
Absorb insights fast
Thousands of snackable articles on media spend, costs and consumption across 19 product categories, 90 consumer demographics and over 100 markets – refreshed daily.
Download ready-to-use charts and datasets curated by our team to super power your presentations and analyses.
Global Ad Trends
Stay ahead of the curve
Get closer to market movements with our exclusive bi-monthly reporting series, drawing from the latest thinking from the global advertising industry.
Use our suite of verified benchmarking data to optimise your media effectiveness and enable best in class execution.
Compare key metrics across 100+ advertisers, 19 product sectors and all major publishers and advertising formats in 100 markets worldwide.
Marketing spend among leading global advertisers.
Compare your ROI with our database of successful campaigns.
Investment forecasts at the media and format level across 100 markets.
CPMs and inflation forecasts across key media and target audiences.
Ad revenue, costs and performance metrics for key media owners.
Net advertising spend and forecasts across 19 product sectors.
YouTube ad revenue reaches new high of $7.2bn
The HAVE methodology
For over four decades, we have Harmonised, Aggregated, Verified and Evaluated data from more than 100 partners to provide objective and reliable information to the world’s largest agencies, brands, media owners and academic institutions.
We harmonise all data to enable simple, like-for-like cross market comparison without compromising on quality.
We aggregate data from our international partners and media owners, either directly or through our long-standing connections with industry bodies.
We verify all data with the source prior to publication and offer detailed supporting documentation for each figure.
We evaluate the data and provide expert analysis drawn from 40+ years of experience, offering a holistic view of market dynamics.