AME Awards

Honouring work that demonstrates ground-breaking solutions

Browse latest case studies

About the Awards

The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to challenging marketing problems. Winning campaigns address a challenge in the marketplace, utilize outstanding creative elements, and incorporate a thorough marketing plan to deliver a successful execution; they exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.

The most recent AME Awards were announced in May 2020 and all the winning cases studies are available to read here on WARC.

Find out more about the AME Awards

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Best in Show 2020

Greenpeace

Libresse: Viva La Vulva

Brand Libresse
Agency AMV BBDO
Country Denmark / Finland / Sweden

Libresse increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women to love their vulvas.

The music video with a twist that shows a beautiful diversity of vulvas of every shape and colour singing loud and proud to the women who love them.

The film reached over 5 million organic views, gaining 96% positive comments on social.

Platinum winners

Save the Children

Save the Children: 100 Words Pain_ting

Brand Save the Children
Agency Overman Seoul
Country South Korea

Save The Children, a non-profit organisation, used the 100th anniversary campaign of Save the Children to attract public attention on verbal abuse to gain public sympathy and support in South Korea.

UNICEF

UNICEF: Backpack Graveyard

Brand UNICEF
Agency In-house
Country United States

The United Nations Children's Fund used an installation at the North American UN Headquarters to drive awareness and engagement globally.

Gold winners

Donner Sang Compter: Blood Unity

Brand Donner Sang Compter
Agency FP7 McCann Dubai
Country Lebanon

HomeEquity Bank: #PauseToRemember

Brand HomeEquity Bank
Agency Zulu Alpha Kilo
Country Canada

Peace Collective: #UnravelHate

Brand Peace Collective
Agency Zulu Alpha Kilo
Country Canada

SingleCut Beersmiths: Big in Japan

Brand SingleCut Beersmiths
Agency Zulu Alpha Kilo
Country Canada

GlaxoSmithKline: Breath of life

Brand GlaxoSmithKline
Agency McCann Healthcare, Shanghai
Country China

Guinness Clear. Why Guinness dared to tell everyone to drink water

Brand Guinness
Agency AMV BBDO
Country United Kingdom

Tennessee Tourism: Laugh Tracker

Brand Tennessee Department of Tourism Development
Agency VMLY&R Kansas City
Country United States

McDonald's McPickle: Our most successful social moment, without spending a cent

Brand McDonald's
Agency VMLY&R Sydney
Country Australia

KitchenAid Small Appliances: Mix 'N' Match

Brand KitchenAid
Agency Zulu Alpha Kilo
Country Canada

Dove: Project #ShowUs

Brand Dove
Agency Razorfish
Country United States

Mastercard: The Astronomical Sale

Brand Mastercard
Agency FP7 McCann Dubai
Country United Arab Emirates

Jawwy: The Ramadan campaign that didn't launch in Ramadan

Brand Jawwy
Agency FP7 McCann Riyadh / FP7 McCann Dubai
Country United Arab Emirates

First Love Foundation: The Sending Machine

Brand First Love Foundation
Agency Publicis Sapient
Country United Kingdom

Silver winners

Spotify: A new soundtrack for the longest Christmas in the world

Brand Spotify
Agency TBWA Santiago Mangada Puno
Country Philippines

Unilever Clear: Abtal El Shawarea’ (Stars on the Streets)

Brand Clear
Agency FP7 McCann Cairo
Country Egypt

AT&T - DRECTV: ALTUVE

Brand AT&T
Agency Dieste
Country United States

Almosafer: As far as we go

Brand Almosafer
Agency FP7 McCann Dubai
Country United Arab Emirates

VW: Deep Fake - You the Action Hero

Brand Volkswagen
Agency PHD China
Country China

Volkswagen Touareg: Do Your Own Stunts

Brand Volkswagen
Agency Inspire X Goodstein
Countries China

Coalition for Gun Control: Dodge the Bullet

Brand Coalition for Gun Control
Agency Zulu Alpha Kilo
Country Canada

Avrio Health Canada: Feel the Sign? Betadine.

Brand Betadine
Agency Zulu Alpha Kilo
Country Canada

Subaru Canada: Greatest Outback Of All Time (G.O.O.A.T.)

Brand Subaru
Agency Zulu Alpha Kilo
Country Canada

Ally: Moguls in the Making

Brand Ally Bank
Agency In-house
Country United States

Unbranded disease education: Puzzle Head

Brand Eli Lilly
Agency McCann Health New York
Country United States

Colin’s Hope: Still Not Out Of The Water

Brand Colin's Hope
Agency FCB Health
Country United States

7-ELEVEN Taiwan CSR: The Force of Love

Brand 7-Eleven
Agency ADK TAIWAN
Country Taiwan

OCO Opticians: The Urban Eye Tests

Brand OCO Opticians
Agency McCann Health
Country United Kingdom

SaferKidsPH: Toys

Brand SaferKidsPH
Agency TBWA Santiago Mangada Puno
Country Philippines

Bronze winners

Laut gegen Nazis: #unfollowme - the hashtag against hate.

Brand Laut gegen Nazis
Agency Heimat Werbeagentur GmbH
Country Germany

Breeze: A Handy 'Good Luck' to the Chinese New Year!

Brand Breeze
Agency Inspire Advertising
Country China

Doritos: 'Another Level' + 2019 MTV VMAs

Brand Doritos
Agency Viacom Velocity
Country United States

Interac Association: Earning Curve

Brand Interac Association
Agency Zulu Alpha Kilo
Country Canada

Danish Cancer Society & Trygfonden: Help a Small Dane

Brand Trygfonden / Danish Cancer Society
Agency &Co
Country Denmark

Samaritans of Singapoare (SOS): Helping suicidal youths find #HopeThroughTheNight

Brand Samaritans of Singapore
Agency TBWA Singapore
Country Singapore

LEAP Frame: Hershey's Time Square

Brand Leap Frame
Agency Leap Group
Country United States

Hill's Pet Nutrition: It All Starts With Science

Brand Hill's Pet Nutrition
Agency Red Fuse Communications
Country United States

Neuriva: It’s Time to Brain Better

Brand Neuriva
Agency McCann Health New York
Country United States

WHSmith: Pop-Up Books

Brand WHSmith
Agency FP7 McCann Dubai
Country United Arab Emirates

BMW: Road to Coachella

Brand BMW
Agency Mirrored Media
Country United States

Acer Predator: Summon your Strength

Brand Acer
Agency We Are Social
Country China