Cannes Creative Effectiveness Lions

Celebrating the measurable impact of creativity in advertising

Cannes Lions

About the Awards

The Creative Effectiveness Lions reward campaigns that demonstrate hard results over the long term, including how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

The most recent Lions were announced at Cannes Lions Live in June 2021 and all the winning cases studies and other entrants are available to read here on WARC.

Find out more about Cannes Lions International Festival of Creativity.

Explore WARC at Cannes Lions Live 2021

Nike: Crazy dreams

Grand Prix 2021

Nike: Dream Crazy

Brand
Nike
Agency
Wieden+Kennedy
Country
United States

Nike celebrated the 30th anniversary of Nike's Just Do It campaign by refreshing its original rebellious spirit for a new generation.

Gold winners

Pernod Ricard: The time we have left

Pernod Ricard: The time we have left

Brand
Pernod Ricard
Agency
Leo Burnett
Country
Spain

Pernod Ricard developed an algorithm that calculated the amount of time people have left with their loved ones and launched a film to promote the liquor Ruavieja in Spain.

Burger King: The Whopper Detour (2021)

Burger King: The Whopper Detour (2021)

Brand
Burger King
Agency
FCB New York
Country
United States

Burger King drove consumers to download the Burger King app in the USA by breaking conventional marketing rules with its campaign The Whopper Detour.