Cannes Creative Effectiveness Lions
Celebrating the measurable impact of creativity in advertising
About the Awards
The Creative Effectiveness Lions reward campaigns that demonstrate hard results over the long term, including how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.
The most recent Lions were announced at Cannes Lions Live in June 2021 and all the winning cases studies and other entrants are available to read here on WARC.
Find out more about Cannes Lions International Festival of Creativity.
Grand Prix 2021
Nike: Dream Crazy
Nike
Wieden+Kennedy
United States
Nike celebrated the 30th anniversary of Nike's Just Do It campaign by refreshing its original rebellious spirit for a new generation.
Gold winners
Pernod Ricard: The time we have left
Pernod Ricard
Leo Burnett
Spain
Pernod Ricard developed an algorithm that calculated the amount of time people have left with their loved ones and launched a film to promote the liquor Ruavieja in Spain.
Burger King: The Whopper Detour (2021)
Burger King
FCB New York
United States
Burger King drove consumers to download the Burger King app in the USA by breaking conventional marketing rules with its campaign The Whopper Detour.
Silver winners
Bronze winners
Shortlist
Nike: Air Max graffiti stores
Nike
AKQA
Brazil
Plaza Vea: Perussian prices
Plaza Vea
Fahrenheit DDB
Peru
Black & Abroad: Go Back to Africa
Black & abroad
FCB/SIX
Canada
Donate Life California and Canadian Transplant Association: Second chances
Donate Life California & Canadian Transplant Association
McCann New York
United States
Glade: Scent by Glade
Glade
Ogilvy
United States
