WARC Awards for Effectiveness: Brand Purpose

Download the entry kit

Brand Purpose

For marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as benefit for the wider community. Entries should demonstrate clear evidence of how a brand purpose has both achieved societal impact and met commercial goals. Please note: campaigns for charities or non-profits will not be accepted in this category.

2021 Judges

A judging panel of industry experts, chaired by Tati Lindenberg, VP Marketing, Dirt Is Good, Unilever, will be reading the entries.

Special Awards

Sustainability Award

For a brand that has replaced a strategy or business practice with a more sustainable alternative and can prove that it has contributed to long-term brand health.

Data & Evaluation Award

For a brand purpose strategy that has gone the extra mile in measuring both commercial and societal impact.

Employee Engagement Award

Rewarding a purpose-led strategy for consistency both inside and outside an organisation.