WARC Awards for Effectiveness: Business-to-Business
Watch the Bronze, Silver, Gold and Special Award announcement on demand below
Grand Prix
Maersk: Setting a new course for growth
Maersk
Havas International - London
Maersk
Global
Shipping giant Maersk used digital and TV executions to reposition itself as a complete end-to-end logistics and services provider to the C-Suite in Denmark.
It created a three-minute video announcing the company's new direction and launched it across print and TV, with an ad break takeover on CNBC and complemented by digital activity.
The campaign grew brand value for Maersk and the company saw a 24% increase in L&S revenues.
Gold
Trelleborg: SmartPort
Trelleborg Marine & Infrastructure
Stein IAS
Trelleborg Group
Global
Global engineering group Trelleborg repositioned itself from equipment manufacturer to smart technology solutions provider with the launch of its SmartPort brand, and drove change in the global marine market.
Silver
Bronze
Shortlist
Advertising and Design Club of Canada: All-nighter webathon
Advertising and Design Club of Canada
Zulu Alpha Kilo, Toronto
Advertising and Design Club of Canada
Canada
Kioxia: The world's first AI manga
Kioxia
Wunderman Thompson Tokyo
Kioxia Holdings Corporation
Japan
State Street Global Advisors: Uncovering the middle bias
State Street Global Advisors
McCann New York
State Street Corporation
United States
Maxis Business: #Kitasapotkita / WeSupportEachOther business edition
Maxis
Publicis Kuala Lumpur
Maxis Broadband Sdn Bhd
Malaysia
Export Development Canada: Business as unusual
Export Development Canada
McCann Canada
Government of Canada
Canada
Business-to-Business
This category will reward effective campaigns from one business targeting another.
2021 Judges
A judging panel of industry experts, chaired by Corinne Sklar, Global Chief Marketing Officer, IBM iX, will be reading the entries.
Special Awards
Virtual Experience Award
For business-to-business brands that have created engaging virtual experiences for their audiences that have delivered impact and commercial results.
Audience Award
For effective marketing built on fresh audience insight.
Partnership Award
For a collaborative approach that unlocked effectiveness.
