WARC Awards for Effectiveness: Business-to-Business

Watch the Bronze, Silver, Gold and Special Award announcement on demand below

Grand Prix

Maersk: Setting a new course for growth

Maersk: Setting a new course for growth

Brand
Maersk
Entrant
Havas International - London
Advertiser
Maersk
Market
Global

Shipping giant Maersk used digital and TV executions to reposition itself as a complete end-to-end logistics and services provider to the C-Suite in Denmark.

It created a three-minute video announcing the company's new direction and launched it across print and TV, with an ad break takeover on CNBC and complemented by digital activity.

The campaign grew brand value for Maersk and the company saw a 24% increase in L&S revenues.

Gold

Trelleborg: SmartPort

Trelleborg: SmartPort

Brand
Trelleborg Marine & Infrastructure
Entrant
Stein IAS
Advertiser
Trelleborg Group
Market
Global

Global engineering group Trelleborg repositioned itself from equipment manufacturer to smart technology solutions provider with the launch of its SmartPort brand, and drove change in the global marine market.

Silver

Bronze

Shortlist

Business-to-Business

This category will reward effective campaigns from one business targeting another.

2021 Judges

A judging panel of industry experts, chaired by Corinne Sklar, Global Chief Marketing Officer, IBM iX, will be reading the entries.

Special Awards

Virtual Experience Award

For business-to-business brands that have created engaging virtual experiences for their audiences that have delivered impact and commercial results.

Audience Award

For effective marketing built on fresh audience insight.

Partnership Award

For a collaborative approach that unlocked effectiveness.

Contact

Chiara Manco

Chiara Manco
Commissioning Editor, Case Studies
effectiveness@warc.com

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