WARC Awards for Effectiveness: Customer Experience

Shortlist

Ski-Doo: Escape Mountain
Brand
Ski-Doo
Entrant
Touché! Montreal
Advertiser
BRP
Market
North America
AstraZeneca: Neb adventures
Brand
AstraZeneca
Entrant
McCann Health, Dubai
Advertiser
AstraZeneca
Market
United Arab Emirates
Foot Locker: The endless world of Air Max
Brand
Foot Locker
Entrant
BBDO New York
Advertiser
Foot Locker
Market
United States
Spark: Play
Brand
Spark
Entrant
Colenso BBDO, Auckland
Advertiser
Spark
Market
New Zealand
State: Tally
Brand
State
Entrant
Colenso BBDO, Auckland
Advertiser
IAG New Zealand
Market
New Zealand
KFC Australia: Viewer verdict
Brand
KFC Australia
Entrant
Ogilvy Sydney
Advertiser
Yum! Brands
Market
Australia
U.S. Army: In Our Boots – 360 VR experience
Brand
US Army
Entrant
McCann New York
Advertiser
Government of USA
Market
North America
Boost: Stamina Meter – a new currency in town
Brand
Boost
Entrant
Mindshare, Mumbai
Advertiser
Unilever
Market
Asia
Burger King: Ring King
Brand
Burger King
Entrant
MullenLowe, Boston
Advertiser
Restaurant Brands International
Market
United States
Burger King: Delay your way
Brand
Burger King
Entrant
MullenLowe, Boston
Advertiser
Restaurant Brands International
Market
United States
Reese's: Halloween door
Brand
Reese's
Entrant
dentsumcgarrybowen, New York
Advertiser
The Hershey Company
Market
United States
Campbell's: Dinner Insurance
Brand
Campbell's
Entrant
Leo Burnett Chicago
Advertiser
Campbell Soup Company
Market
North America
Tesco: Unforgettable Bag
Brand
Tesco
Entrant
Grey Petaling Jaya
Advertiser
Tesco PLC
Market
Malaysia
PayPal: A little data-driven empathy
Brand
PayPal
Entrant
RAPP, London
Advertiser
PayPal
Market
Global
STIB: Voices of Brussels
Brand
STIB-MIVB
Entrant
mortierbrigade, Brussels
Advertiser
Government of Belgium
Market
Belgium
Lexus: Small business drive
Brand
Lexus
Entrant
TBWA\Hong Kong
Advertiser
Toyota Motor Corporation
Market
Asia

Customer Experience

Awarding new ways of engaging with consumers and innovative experiences created to connect and immerse on the path to commercial success. Work entered in this category should push the boundaries of interaction, engagement and loyalty. Customer experience can encompass a physical or a digital experience, or a combination of both.

2021 Judges

A judging panel of industry experts, chaired by Dara Treseder, Senior Vice President, Head of Global Marketing & Communications, Peloton, will be reading the entries.

Special Awards

Best Use of Tech

For an experience that deployed tech in an original way to connect with a target audience.

Best Home Experience

For a purely digital experience at home that successfully resonated with audiences and drove effectiveness.

Personalisation & Insight Award

How a new approach to insight informed an effective customer experience solution.

Contact

Chiara Manco

Chiara Manco
Commissioning Editor, Case Studies
effectiveness@warc.com

Contact us