WARC Awards for Effectiveness: Instant Impact

Shortlist

Mastercard: Astronomical Sales
Brand
Mastercard
Entrant
FP7 McCann, Dubai
Advertiser
Mastercard
Market
United Arab Emirates
Home Centre: A dad's job
Brand
Home Centre
Entrant
FP7 McCann, Dubai
Advertiser
Home Centre
Market
Middle East & Africa
McCafé: Great coffee. Simple.
Brand
McDonald's
Entrant
FP7 McCann, Dubai
Advertiser
Mcdonald's
Market
United Arab Emirates
PKBI (Indonesian Family Planning Association): Stop child marriage
Brand
PKBI (Indonesian Family Planning Association)
Entrant
M&C Saatchi Jakarta
Advertiser
PKBI (Indonesian Family Planning Association)
Market
Indonesia
Etihad Airways: Meta-dynamic automation
Brand
Etihad Airways
Entrant
Crossmedia, Düsseldorf
Advertiser
Etihad Airways
Market
Global
Toyota: Everything Flipped
Brand
Toyota
Entrant
The&Partnership, London
Advertiser
Toyota Motor Corporation
Market
Europe
KFC Australia: Michelin Impossible
Brand
KFC Australia
Entrant
Ogilvy Sydney
Advertiser
Yum! Brands
Market
Australia
KFC Australia: Did someone say KFC? News layer
Brand
KFC Australia
Entrant
Ogilvy Sydney
Advertiser
Yum! Brands
Market
Australia
Kraft: You do you
Brand
Kraft
Entrant
Rethink, Toronto
Advertiser
Kraft Heinz Company
Market
Canada
Science World: The world needs more nerds
Brand
Science World
Entrant
Rethink, Toronto
Advertiser
Science World
Market
Canada
Air Transat: Vacation intervention
Brand
Air Transat
Entrant
Sid Lee Media, Montréal
Advertiser
Transat A.T.
Market
Canada
Wendy’s: Grown with love
Brand
Wendy’s
Entrant
McCann Toronto
Advertiser
Wendy's Company
Market
Canada
Pony Malta: Pony breaaak
Brand
Pony Malta
Entrant
MullenLowe SSP3, Bogotá
Advertiser
Anheuser-Busch InBev
Market
Colombia
Ülker: Cikolatali Gofret White launch campaign
Brand
Ülker
Entrant
Tribal Worldwide Istanbul
Advertiser
pladis Global
Market
Turkey
Reese's: The best candy bar you’ve never heard of
Brand
Reese's
Entrant
dentsumcgarrybowen, Chicago
Advertiser
The Hershey Company
Market
United States
Sudocrem: From Sudocrem to Super-crem
Brand
Sudocrem
Entrant
McCann Health London
Advertiser
Teva Pharmaceutical Industries
Market
Ireland, United Kingdom
KFC: Backdoors
Brand
KFC
Entrant
PS21, Madrid
Advertiser
Yum! Brands
Market
Spain
Sick Kids: One million strong
Brand
SickKids Foundation
Entrant
Cossette, Toronto
Advertiser
SickKids Foundation
Market
Canada
Burger King: Burjer or burger
Brand
Burger King
Entrant
Wunderman Thompson, Riyadh
Advertiser
Restaurant Brands International
Market
Saudi Arabia
Premier: Paint without the pain
Brand
Premier
Entrant
Leo Burnett, Toronto
Advertiser
Canadian Tire
Market
Canada
Representus: The dictators address america
Brand
Representus
Entrant
Mischeif @ No Fixed Address, Brooklyn
Advertiser
Representus
Market
North America

Instant Impact

This category rewards short-term campaigns (with a duration of six months or less) that led directly to a sales increase. The judges will seek robust proof that the campaign directly drove sales.

2021 Judges

A judging panel of industry experts, chaired by Dhiren Amin, Chief Marketing Officer, Asia, The Kraft Heinz Company, will be reading the entries.

Special Awards

Creative Catalyst Award

Rewarding a tactical idea that complemented more long-term brand activity and showed a demonstrable sales spike.

Original Promotional Idea

For a campaign that deployed an original promotional mechanic.

Data-Driven Impact

For how data-led insight helped achieve short-term results.