WARC Awards for Effectiveness: Sustained Growth

Download the entry kit

Shortlist

KFC Australia: Long-term brand story
Brand
KFC Australia
Entrant
Ogilvy Sydney
Advertiser
Yum! Brands
Market
Australia
Speight's: The dance
Brand
Speight's
Entrant
DDB Aotearoa, Auckland
Advertiser
Kirin
Market
New Zealand
AA Insurance: Live a little freer
Brand
AA New Zealand
Entrant
DDB Aotearoa, Auckland
Advertiser
New Zealand Automobile Association
Market
New Zealand
NRMA Insurance: Every home is worth protecting
Brand
NRMA Insurance
Entrant
The Monkeys, Sydney
Advertiser
Insurance Australia Group
Market
Australia
Heineken: Taking Heineken 0.0 to the parts other beers cannot reach
Brand
Heineken
Entrant
Publicis Milan
Advertiser
Heineken
Market
Global
Equity Bank: Don't clip their wings
Brand
Equity Bank
Entrant
Ogilvy Africa Kenya
Advertiser
Equity Group Holdings
Market
Kenya
Nationwide Building Society: How playing the long-game paid dividends
Brand
Nationwide Building Society
Entrant
VCCP, London
Advertiser
Nationwide Building Society
Market
United Kingdom
SK-II: Change destiny
Brand
SK-II
Entrant
Forsman & Bodenfors, Singapore
Advertiser
Procter & Gamble
Market
China, Japan, United States
Sipsmith: Scaling up and sustaining it
Brand
Sipsmith
Entrant
Ogilvy, London
Advertiser
Suntory
Market
Europe
Sick Kids: Sick Kids vs conventional fundraising
Brand
SickKids Foundation
Entrant
Cossette, Toronto
Advertiser
SickKids Foundation
Market
Canada
Aldi UK: How Aldi keeps on winning christmas with Kevin the carrot
Brand
Aldi
Entrant
McCann Manchester
Advertiser
Aldi
Market
United Kingdom
Aldi Stores: 2010-2019 – How taking an alternative path took aldi from shame to pride
Brand
Aldi
Entrant
McCann Manchester
Advertiser
Aldi
Market
United Kingdom
Ancestry: From relic to treasure
Brand
Ancestry
Entrant
the7stars, London
Advertiser
Ancestry.com
Market
United Kingdom
Confused.com: Confusion to clarity
Brand
Confused.com
Entrant
PHD, London
Advertiser
RVU
Market
United Kingdom
The National Lottery: Rebuilding belief in the Irish National Lottery
Brand
The National Lottery
Entrant
Core, Dublin
Advertiser
Premier Lotteries Ireland
Market
Ireland

Sustained Growth

For campaigns that have invested in building a brand over time (12 months or more). The judges will look for long-term creative commitments in both budget and campaign duration, as well as compelling evidence that brand investments have made a demonstrable impact on the business.

2021 Judges

A judging panel of industry experts, chaired by Brent Smart, Chief Marketing Officer, IAG, will be reading the entries.

Special Awards

Reinvention Award

For the best example of a brand successfully modernising an existing communications platform or positioning.

Data Application Award

For a campaign that applied data and insight in an effective way, or took a new approach to measurement.

Global Growth Award

For the best multimarket brand-building campaign.