EACA Euro Effie Awards
Rewarding advertising that builds brands across borders
About the Awards
The EACA Euro Effie Awards promote and recognise excellence in marketing communications among campaigns that have run and can prove effectiveness in at least two European countries.
The most recent Awards were announced in October 2018 and selected winning papers are available to read here on WARC.
Brand Visit Flanders
Agency Ogilvy & Social.Lab
Advertiser Visit Flanders
Visit Flanders forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors.
Visit Flanders created The Mud Soldier, an ephemeral statue made with mud and sand from the battlefield placed in Trafalgar Square.
Visit Flanders grew unique visitors by 15%, drove nearly €1.5 million in incremental ticket revenue and generated €6.95 for every €1 spent.
Country Czech Republic and Slovakia
O2 reached people across the Czech Republic and Slovakia by showing them how lucky they are to have the freedom that they do.
Brand Child Focus
Agency Wunderman Antwerp
Advertiser Child Focus
Child Focus increased the number of shares of missing child posters through a filmed social experiment.
Brand Art Fund
Agency Mullen Lowe London
Advertiser Art Fund
Country United Kingdom
Art Fund used emotional campaigning and its first ever film to raise its sales performance of the National Art Pass.
Agency Grey London
Agency Grey Germany
Advertiser Procter & Gamble (P&G)
Brand Sebastian International
Agency Proximity BBDO
Advertiser Coty Inc
Brand FPS Chancellery of the Prime Minister
Agency Ogilvy Belgium and Social Lab
Advertiser FPS Chancellery of the Prime Minister
Brand Promotur Turismo de Canarias
Agency DEC Comunicacion S.A. (DEC BBDO)
Advertiser Promotur Turismo de Canarias
Brand Nestlé Fitness
Agency McCann Erickson Paris
Advertiser Cereal Partners Worldwide