4 A's Jay Chiat Awards

Celebrating the contribution of strategy and planning to great ideas.

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About the Awards

The 4A’s Jay Chiat Awards recognize the best strategic thinking in marketing communications.

The most recent Awards were announced in September 2021 and many of the winning case studies are available to read here on WARC.

Find out more about the 4A's

Gold winners 2021

Good Humor: A new jingle for a new era

Good Humor: A new jingle for a new era

Brand
Good Humor
Agency
Edelman Public Relations
Country
United States

Good Humor listened to the tone of the US and created a new jingle for its ice cream trucks to appeal to today's multicultural consumers.

Trans Lifeline: We see us

Trans Lifeline: We see us

Brand
Trans Lifeline
Agency
Leo Burnett USA
Country
United States

Trans Lifeline raised awareness and funds for its hotline with its campaign #WeSeeUs in the US.

MELĒ: A scientific breakthrough – the science of melanin-rich skin

MELĒ: A scientific breakthrough – the science of melanin-rich skin

Brand
MELĒ
Agency
Anomaly
Country
United States

Unilever created a new brand, MELĒ, to provide darker skinned people in the US with skincare products designed for their skin colour.

UN Women Australia: When will she be right?

UN Women Australia: When will she be right?

Brand
United Nations / UN Women
Agency
The Monkeys Sydney
Country
Australia

UN Women Australia increased awareness and showed Australians how far they still had to go to achieve gender equality with a social campaign that asked when will she be right.

MELĒ: A scientific breakthrough – the science of melanin-rich skin

Crayola: Colors of the world

Brand
Crayola
Agency
Anomaly New York
Country
United States

Crayola released a new product line, Colors of the World, to better reflect the range of skin tones found in the US today.