4A's Jay Chiat Awards

Celebrating the contribution of strategy and planning to great ideas

Browse latest case studies

About the Awards

The 4A’s Jay Chiat Awards recognize the best strategic thinking in marketing communications.

The most recent Awards were announced in October 2019 and many of the winning case studies are available to read here on WARC.

Find out more about the 4A's

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Grand Prix

Microsoft: Changing the Game

Microsoft: Changing the Game

Brand Microsoft
Agency m:united//mccann
Advertiser Microsoft
Country United States

Microsoft launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.

The brand designed, created and promoted the Xbox Adaptive Controller for gamers with limited mobility, who might have difficulty playing with a traditional controller.

Microsoft saw a 77% total increase in conversation about inclusive gaming and a 58% total increase in overall conversations about inclusive design.


New York Public Library

New York Public Library: Taking the Library out of the Library

Brand New York Public Library
Agency Mother New York
Advertiser New York Public Library
Country United States

New York Public Library encouraged young people to continue reading by launching Insta Novels, a set of long-form stories published across the Instagram Stories feature.

Babyshop: Al Umobuwah

Babyshop: Al Umobuwah – Parenthood Rephrased

Brand Babyshop
Agency FP7/DXB
Advertiser Babyshop
Country Middle East

Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.

Monash University: Sip Safe

Monash University: Sip Safe

Brand Monash University
Agency VMLY&R
Advertiser Monash University
Country Australia

Monash University increased the safety of its students as they socialised by launching wristbands that detect when a drink has been spiked.


Gazeta.pl/Mastercard/BNP Paribas: The Last Ever Issue

Brands Gazeta.pl / Mastercard / TEB BNP Paribas
Agency VMLY&R
Advertisers Gazeta.pl / Mastercard / TEB BNP Paribas
Country Poland

Jackson Hole Travel & Tourism Board: Tag Responsibly

Brand Jackson Hole Travel & Tourism Board
Agency Colle & McVoy
Advertiser Jackson Hole Travel & Tourism Board
Country United States

The United State of Women: The WoManikin

Brand The United State of Women
Agency Joan
Advertiser The United State of Women
Country United States

New Balance: The Runaway Pub

Brand New Balance
Agency VMLY&R
Advertiser New Balance
Country United Kingdom


The Hershey Company: Oh Henry! 4:25

Brand Oh Henry!
Agency Anomaly
Advertiser Hershey Foods
Country Canada

adidas: Decode. Recode. Repeat.

Brand adidas
Agency Brand Articulations
Advertiser adidas
Country Global

Indian Ministry of Tourism: Incredible India – From a Destination to a Transformation

Brand Indian Ministry of Tourism
Agency McCann Worldgroup India
Advertiser Indian Ministry of Tourism
Country India

Ornua Foods North America/Kerrygold: Music Behind the Recipes

Brands Kerrygold / Ornua Foods North America
Agency Energy BBDO
Advertiser Kerrygold / Ornua Foods North America
Country United States

Donate Life California: Second Chances

Brands Donate Life America
Agency Casanova McCann
Advertiser Donate Life America
Country United States

Helzberg Diamonds: From hurting love to helping love

Brands Helzberg Diamonds
Agency Carmichael Lynch
Advertiser Helzberg Diamonds
Country United States