The Marketing Society Brave Awards

Honouring and highlighting the great work of agencies and brands

Browse latest case studies

About the Awards

The Marketing Society Brave Awards, judged by a panel of senior marketing practitioners, honour and highlight the great work of agencies and brands.

The most recent awards were announced in July 2020 and the winning cases studies are available to read here on WARC.

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Grand Prix


Guinness Clear: Why Guinness dared to tell everyone to drink water when we reclaimed the Six Nations Sponsorship

Brand Guinness
Country UK

Guinness encouraged people to drink in moderation in the UK and Ireland by rebranding ordinary water as a Guinness drink.

During the Six Nations Rugby Tournament Guinness removed the stigma around water by positioning it as Guinness Clear, promoted in a TV and social campaign.

The campaign tallied more than 14m views and 68 million impressions.


The Stroke Association: A stroke of insight

Brand The Stroke Association
Country United Kingdom

Chelsea Football Club: Digital marketing

Brand Chelsea Football Club
Agency In-house
Country Global

Paddy Power: Save Our Shirt

Brand Paddy Power
Agency VCCP / Octagon / Mediacom
Country United Kingdom

Guinness Storehouse: An out of this world experience that has set the bar globally

Brand Guinness Storehouse
Agency In-house
Country Ireland

Gordon's Gin: Legacy brand turned challenger

Brand Gordon's Gin
Agency In-house
Country United Kingdom

Unilad: The Illegal Blood Bank #Bloodwithoutbias

Agency Elvis Communications
Country United Kingdom

Nationwide Building Society: The team that took on the savings crisis

Brand Nationwide Building Society
Agency Wavemaker
Country United Kingdom

Formula 1: Putting fans at the heart of Formula 1

Brand Formula 1
Agency Ogilvy & Mather, London
Country United Kingdom

Ovo Energy: Boost Winter Wallet

Brand Boost Energy
Agency In-house
Country United Kingdom

ITV: Britain Get Talking

Brand ITV
Agency Uncommon
Country United Kingdom

Habito: Mortgages Made Easier

Brand Habito
Agency Uncommon
Country United Kingdom