MMA Smarties APAC Awards

Honoring innovation, creativity and success in mobile marketing.

ViettelPay: ‘Make Tết Easy Again” With ViettelPay

Best in Show 2020

ViettelPay: ‘Make Tết Easy Again” With ViettelPay

Brand
ViettelPay
Agency
Dentsu Redder
Country
Vietnam

Viettelpay relaunched the brand in Vietnam in the runup to Tet, the Lunar New Year, to educate people about its services and promote the app.

Selected Gold winners

Berocca: Get Supercharged At 2pm

Berocca: Get Supercharged At 2pm

Brand
Berocca
Agency
Carnival
Country
Vietnam

Berocca aimed to convert occasional consumers into daily consumers in Vietnam. Although Berocca was strongly perceived as the ultimate solution for stress and tiredness, this perception became a barrier that kept the brand from being consumed daily.

Coca-Cola: Virtual Foodfest

Coca-Cola: Virtual Foodfest

Brand
Coca-Cola
Agency
In-house
Country
Vietnam

Berocca aimed to convert occasional consumers into daily consumers in Vietnam. Although Berocca was strongly perceived as the ultimate solution for stress and tiredness, this perception became a barrier that kept the brand from being consumed daily.

Nescafé: A cup from home

Nescafé: A cup from home

Brand
Nescafé
Agency
Publicis Indonesia
Country
Indonesia

Nescafé grew during the slow period of Ramadan in Indonesia and promoted the brand while encouraging consumers to stay at home during the coronavirus pandemic.

Volkswagen: Deep Fake

Volkswagen: Deep Fake

Brand
Touareg
Agency
PHD Media
Country
China

Volkswagen replaced tired car advertising tropes with dynamic ads to promote the Volkswagen Touareg in China.

Silver winners

UnionBank: Bank the Way You Live by UnionBank
Brand
Union Bank
Agency
OMD Philippines
Country
Philippines
Bear Brand: Bisa Banget
Brand
Bear Brand
Agency
Mindshare Indonesia
Country
Indonesia
Biti's Hunter: Canvas Of Pride
Brand
Biti's
Agency
Dentsu Redder
Country
Vietnam
Biti's Hunter: Street – The First #Proudlymadeinvietnam
Brand
Biti's
Agency
Dentsu Redder
Country
Vietnam
dtac: Free fire
Brand
dtac
Agency
OMD
Country
Thailand
Intel: Flipkart uses audience Intel to set new benchmarks
Brand
Intel
Agency
In-house
Country
India
Frisian Flag: 123 “Catch to Grow” AR Mobile Campaign
Brand
Frisian Flag
Agency
ADA Asia
Country
Indonesia
Rexona: Gerak Tak Terbatas (Unlimited Moves)
Brand
Rexona
Agency
RED COMMUNICATIONS
Country
Indonesia
Google: OK Flipkart, deliver exceptional results
Brand
Google Assistant
Agency
In-house
Country
India
Pond’s: Pond's Men x Star Wars Dirt Fader Mobile Campaign
Brand
Pond's
Agency
Mindshare Indonesia
Country
Indonesia
Spotify: Redefining concert experiences with Spotify on Stage
Brand
Spotify
Agency
UM Singapore
Country
Indonesia
Softlogic Life: Scratch and Text to Protect Your Life
Brand
Softlogic Life
Agency
Third Shift Media
Country
Sri Lanka
IM3 Ooredoo: The Reconnecting Track
Brand
IM3 Ooredoo
Agency
Mata Angin
Country
Indonesia
UnionBank: Putting the Power of Personal Finance Into Customers' Hands
Brand
Union Bank
Agency
In-house
Country
Philippines
Yale: Unlock Brand Potential – Breaking the Glocalization Wall with Data-driven Creatives
Brand
Yale
Agency
In-house
Country
Vietnam
Wall's: Pemilan Mobile Campaign
Brand
Wall's Ice Cream
Agency
Mindshare Indonesia
Country
Indonesia
Castrol: With You On The Road Ahead
Brand
Castrol
Agency
In-house
Country
Vietnam
S-26 Procal GOLD: Wyeth S26 AR Book
Brand
S-26 Procal GOLD
Agency
Mindshare
Country
Singapore
X-Men: F1 Special Edition – Shifting F1 Dreams To Another Gear
Brand
X-Men
Agency
The Purpose Group
Country
Vietnam