MMA Smarties X Awards
Honoring innovation, creativity and success in mobile marketing.

Best in Show 2020
Johnnie Walker: The Worlds Most Travelled Billboard
Johnnie Walker
What's Your Problem
India
Johnnie Walker connected with young people in India over their love for travel and new experiences with its Instagram-based campaign #TheTravellingBillboard.
Selected Gold winners

Pepsi: A fundraising initiative to provide 2.5 million meals In India
Pepsi
Mindshare India
India
Pepsi, a carbonated drinks brand, supported restaurant workers during the COVID-19 pandemic in India by launching a fundraising campaign promoted through an online film and influencer engagement.

Coca-Cola: Coke Energy - This energy is for you
Coca-Cola
CARAT
Turkey
Coca-Cola launched its energy drink Coca-Cola Energy in Turkey by using a customised media strategy to target key energy need moments for consumers.

Heineken: When You Drive Never Drink
Heineken
Vicinity Media / Dentsu Redstar
South Africa
Heineken discouraged consumers from drinking before driving in South Africa by targeting drivers near Heineken outlets on the Waze GPS platform and delivering Uber vouchers.

Nike Joyride: Getting Reluctant Runners Running
Nike
Mindshare China
China
Nike, a sportswear brand, successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.
Gold winners
Blueair: Pollution alert system
Blueair
Mindshare India
India
Cadillac Live
Cadillac
Dentsu
North America
Kotex: Creating a trusted service for girls and overcoming taboos
Kotex
Mindshare Russia
Russia
Gushers/Fruit by the Foot: #BlackVoicesCreate
Gushers/Fruit by the Foot
Mindshare USA
United States
Lifebuoy: Delivering hygiene one meal at a time
Lifebuoy
Mindshare Vietnam
Vietnam
Dunkin' / Waze "Going Gold"
Dunkin' Donuts
Dunkin' Brands
United States
Fanta: Music Is Ours
Fanta
CARAT
Turkey
L’Oréal Paris: Infallible Hotpot Challenge
L'Oréal
Mindshare China
China
Lay's: 4 Seasons Digital OOH
Lay's
OMD Turkey
Turkey
Chevrolet: Master Building The All-New Chevy Silverado
Chevrolet
Weber Shandwick
United States
Nescafe: From Tianyi with Love
Nescafé
Mindshare China
China
Nike Live: Just Don't Quit
Nike
Mindshare China
China
Nike Next: Speed is Your Currency
Nike
Mindshare China
China
Pepsi: Practicing The New Normal With Swag
Pepsi
Mindshare India
India
Lifebuoy: Real-Time Infection Alert System
Lifebuoy
Mindshare Vietnam
Vietnam
Sinch: Text For Humanity
Sinch
Edelman Public Relations
United States
ZaloPay: Tet 2020
ZaloPay
T&A Ogilvy
Vietnam
Silver winners
Amelia Island Convention and Visitors Bureau: Amelia Island "Moments" Campaign
Amelia Island Convention and Visitors Bureau
Starmark
United States
Google: Be Unstoppable #WithALittleHelp from Google
Toaster Ltd
India
Berocca: Get Supercharged at 2pm
Berocca
Carnival
Vietnam
Center Fresh: Stay fresh behind the mask
Centerfresh
Creativeland Asia
India
Clear Men: Swipes All – Hijacking League of Legends
Clear
Mindshare Vietnam
Vietnam
LA Rams: AR Uniform Reveal
LA Rams
Snap Inc
United States
Sephora: Live Streaming on Ecommerce Mini Program
Sephora
LVMH
China
Pond's: Face Your Hesitations and #SeeWhatHappens
Pond's
Mindshare Philippines
Philippines
Volvo: S60 Concept Store
Volvo
Verizon Media
Brazil
Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness
Sparkling Ice
In-house
United States
SuperNAN: Super Relatable
SuperNAN
Mindshare China
China
Bronze winners
ViettelPay: Make Tet easy again – challenge accepted!
ViettelPay
Dentsu Redder
Vietnam
Akbank: Axess – OK, Google. I'm Feeling Lucky.
Akbank
Hype
Turkey
Biti's Hunter: Canvas of pride
Biti's
Dentsu Redder
Vietnam
Chupa Chups: The Fun Stimulator Always-on-content Campaign (2019 - 2020)
Chupa Chups
Dentsu One
Vietnam
Lifebuoy: COVID-19 – How Vietnam Beat Rest of the World
Lifebuoy
Dentsu One
Vietnam
Doritos x Illegal Civ
Doritos
In-house
United States
Dove: Deo Dry Serum Mobile Campaign
Dove
In-house
Philippines / Singapore
Google: Shopping Answers Made Easy
Toaster Ltd
Indonesia / Thailand / Indonesia
Unilever: Hindustan Unilever Limited
Unilever
Mindshare India
India
Nivea: #SentuhanIbu World of Imagination
Nivea
OMD Indonesia
Indonesia
Paramount Pictures: Sonic the Hedgehog Speeds to Mobile Success
Paramount Pictures
Wavemaker
North America
McDonald's: The Trade Desk and Gojek help OMD and McDonald's transform offline sales during the Lunar New Year
McDonald's
OMD Indonesia
Indonesia