MMA Smarties X Awards

Honoring innovation, creativity and success in mobile marketing.

Johnnie Walker: The Worlds Most Travelled Billboard

Best in Show 2020

Johnnie Walker: The Worlds Most Travelled Billboard

Brand
Johnnie Walker
Agency
What's Your Problem
Country
India

Johnnie Walker connected with young people in India over their love for travel and new experiences with its Instagram-based campaign #TheTravellingBillboard.

Selected Gold winners

Pepsi: A fundraising initiative to provide 2.5 million meals In India

Pepsi: A fundraising initiative to provide 2.5 million meals In India

Brand
Pepsi
Agency
Mindshare India
Country
India

Pepsi, a carbonated drinks brand, supported restaurant workers during the COVID-19 pandemic in India by launching a fundraising campaign promoted through an online film and influencer engagement.

Coca-Cola: Coke Energy - This energy is for you

Coca-Cola: Coke Energy - This energy is for you

Brand
Coca-Cola
Agency
CARAT
Country
Turkey

Coca-Cola launched its energy drink Coca-Cola Energy in Turkey by using a customised media strategy to target key energy need moments for consumers.

Heineken: When You Drive Never Drink

Heineken: When You Drive Never Drink

Brand
Heineken
Agency
Vicinity Media / Dentsu Redstar
Country
South Africa

Heineken discouraged consumers from drinking before driving in South Africa by targeting drivers near Heineken outlets on the Waze GPS platform and delivering Uber vouchers.

Nike Joyride: Getting Reluctant Runners Running

Nike Joyride: Getting Reluctant Runners Running

Brand
Nike
Agency
Mindshare China
Country
China

Nike, a sportswear brand, successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.

Gold winners

Blueair: Pollution alert system
Brand
Blueair
Agency
Mindshare India
Country
India
Cadillac Live
Brand
Cadillac
Agency
Dentsu
Country
North America
Kotex: Creating a trusted service for girls and overcoming taboos
Brand
Kotex
Agency
Mindshare Russia
Country
Russia
Gushers/Fruit by the Foot: #BlackVoicesCreate
Brand
Gushers/Fruit by the Foot
Agency
Mindshare USA
Country
United States
Lifebuoy: Delivering hygiene one meal at a time
Brand
Lifebuoy
Agency
Mindshare Vietnam
Country
Vietnam
Dunkin' / Waze "Going Gold"
Brand
Dunkin' Donuts
Agency
Dunkin' Brands
Country
United States
Fanta: Music Is Ours
Brand
Fanta
Agency
CARAT
Country
Turkey
L’Oréal Paris: Infallible Hotpot Challenge
Brand
L'Oréal
Agency
Mindshare China
Country
China
Lay's: 4 Seasons Digital OOH
Brand
Lay's
Agency
OMD Turkey
Country
Turkey
Chevrolet: Master Building The All-New Chevy Silverado
Brand
Chevrolet
Agency
Weber Shandwick
Country
United States
Nescafe: From Tianyi with Love
Brand
Nescafé
Agency
Mindshare China
Country
China
Nike Live: Just Don't Quit
Brand
Nike
Agency
Mindshare China
Country
China
Nike Next: Speed is Your Currency
Brand
Nike
Agency
Mindshare China
Country
China
Pepsi: Practicing The New Normal With Swag
Brand
Pepsi
Agency
Mindshare India
Country
India
Lifebuoy: Real-Time Infection Alert System
Brand
Lifebuoy
Agency
Mindshare Vietnam
Country
Vietnam
Sinch: Text For Humanity
Brand
Sinch
Agency
Edelman Public Relations
Country
United States
ZaloPay: Tet 2020
Brand
ZaloPay
Agency
T&A Ogilvy
Country
Vietnam