MMA Smarties X Awards
Honoring innovation, creativity and success in mobile marketing.
Best in Show 2020
Johnnie Walker: The Worlds Most Travelled Billboard
Brand
Johnnie Walker
Johnnie Walker
Agency
What's Your Problem
What's Your Problem
Country
India
India
Johnnie Walker connected with young people in India over their love for travel and new experiences with its Instagram-based campaign #TheTravellingBillboard.
Selected Gold winners
Pepsi: A fundraising initiative to provide 2.5 million meals In India
Brand
Pepsi
Pepsi
Agency
Mindshare India
Mindshare India
Country
India
India
Pepsi, a carbonated drinks brand, supported restaurant workers during the COVID-19 pandemic in India by launching a fundraising campaign promoted through an online film and influencer engagement.
Coca-Cola: Coke Energy - This energy is for you
Brand
Coca-Cola
Coca-Cola
Agency
CARAT
CARAT
Country
Turkey
Turkey
Coca-Cola launched its energy drink Coca-Cola Energy in Turkey by using a customised media strategy to target key energy need moments for consumers.
Heineken: When You Drive Never Drink
Brand
Heineken
Heineken
Agency
Vicinity Media / Dentsu Redstar
Vicinity Media / Dentsu Redstar
Country
South Africa
South Africa
Heineken discouraged consumers from drinking before driving in South Africa by targeting drivers near Heineken outlets on the Waze GPS platform and delivering Uber vouchers.
Nike Joyride: Getting Reluctant Runners Running
Brand
Nike
Nike
Agency
Mindshare China
Mindshare China
Country
China
China
Nike, a sportswear brand, successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.
Gold winners
Blueair: Pollution alert system
Brand
Blueair
Blueair
Agency
Mindshare India
Mindshare India
Country
India
India
Cadillac Live
Brand
Cadillac
Cadillac
Agency
Dentsu
Dentsu
Country
North America
North America
Kotex: Creating a trusted service for girls and overcoming taboos
Brand
Kotex
Kotex
Agency
Mindshare Russia
Mindshare Russia
Country
Russia
Russia
Gushers/Fruit by the Foot: #BlackVoicesCreate
Brand
Gushers/Fruit by the Foot
Gushers/Fruit by the Foot
Agency
Mindshare USA
Mindshare USA
Country
United States
United States
Lifebuoy: Delivering hygiene one meal at a time
Brand
Lifebuoy
Lifebuoy
Agency
Mindshare Vietnam
Mindshare Vietnam
Country
Vietnam
Vietnam
Dunkin' / Waze "Going Gold"
Brand
Dunkin' Donuts
Dunkin' Donuts
Agency
Dunkin' Brands
Dunkin' Brands
Country
United States
United States
Fanta: Music Is Ours
Brand
Fanta
Fanta
Agency
CARAT
CARAT
Country
Turkey
Turkey
L’Oréal Paris: Infallible Hotpot Challenge
Brand
L'Oréal
L'Oréal
Agency
Mindshare China
Mindshare China
Country
China
China
Lay's: 4 Seasons Digital OOH
Brand
Lay's
Lay's
Agency
OMD Turkey
OMD Turkey
Country
Turkey
Turkey
Chevrolet: Master Building The All-New Chevy Silverado
Brand
Chevrolet
Chevrolet
Agency
Weber Shandwick
Weber Shandwick
Country
United States
United States
Nescafe: From Tianyi with Love
Brand
Nescafé
Nescafé
Agency
Mindshare China
Mindshare China
Country
China
China
Nike Live: Just Don't Quit
Brand
Nike
Nike
Agency
Mindshare China
Mindshare China
Country
China
China
Nike Next: Speed is Your Currency
Brand
Nike
Nike
Agency
Mindshare China
Mindshare China
Country
China
China
Pepsi: Practicing The New Normal With Swag
Brand
Pepsi
Pepsi
Agency
Mindshare India
Mindshare India
Country
India
India
Lifebuoy: Real-Time Infection Alert System
Brand
Lifebuoy
Lifebuoy
Agency
Mindshare Vietnam
Mindshare Vietnam
Country
Vietnam
Vietnam
Sinch: Text For Humanity
Brand
Sinch
Sinch
Agency
Edelman Public Relations
Edelman Public Relations
Country
United States
United States
ZaloPay: Tet 2020
Brand
ZaloPay
ZaloPay
Agency
T&A Ogilvy
T&A Ogilvy
Country
Vietnam
Vietnam
Silver winners
Amelia Island Convention and Visitors Bureau: Amelia Island "Moments" Campaign
Brand
Amelia Island Convention and Visitors Bureau
Amelia Island Convention and Visitors Bureau
Agency
Starmark
Starmark
Country
United States
United States
Google: Be Unstoppable #WithALittleHelp from Google
Brand
Google
Agency
Toaster Ltd
Toaster Ltd
Country
India
India
Berocca: Get Supercharged at 2pm
Brand
Berocca
Berocca
Agency
Carnival
Carnival
Country
Vietnam
Vietnam
Center Fresh: Stay fresh behind the mask
Brand
Centerfresh
Centerfresh
Agency
Creativeland Asia
Creativeland Asia
Country
India
India
Clear Men: Swipes All – Hijacking League of Legends
Brand
Clear
Clear
Agency
Mindshare Vietnam
Mindshare Vietnam
Country
Vietnam
Vietnam
LA Rams: AR Uniform Reveal
Brand
LA Rams
LA Rams
Agency
Snap Inc
Snap Inc
Country
United States
United States
Sephora: Live Streaming on Ecommerce Mini Program
Brand
Sephora
Sephora
Agency
LVMH
LVMH
Country
China
China
Pond's: Face Your Hesitations and #SeeWhatHappens
Brand
Pond's
Pond's
Agency
Mindshare Philippines
Mindshare Philippines
Country
Philippines
Philippines
Volvo: S60 Concept Store
Brand
Volvo
Volvo
Agency
Verizon Media
Verizon Media
Country
Brazil
Brazil
Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness
Brand
Sparkling Ice
Sparkling Ice
Agency
In-house
In-house
Country
United States
United States
SuperNAN: Super Relatable
Brand
SuperNAN
SuperNAN
Agency
Mindshare China
Mindshare China
Country
China
China
Bronze winners
ViettelPay: Make Tet easy again – challenge accepted!
Brand
ViettelPay
ViettelPay
Agency
Dentsu Redder
Dentsu Redder
Country
Vietnam
Vietnam
Akbank: Axess – OK, Google. I'm Feeling Lucky.
Brand
Akbank
Akbank
Agency
Hype
Hype
Country
Turkey
Turkey
Biti's Hunter: Canvas of pride
Brand
Biti's
Biti's
Agency
Dentsu Redder
Dentsu Redder
Country
Vietnam
Vietnam
Chupa Chups: The Fun Stimulator Always-on-content Campaign (2019 - 2020)
Brand
Chupa Chups
Chupa Chups
Agency
Dentsu One
Dentsu One
Country
Vietnam
Vietnam
Lifebuoy: COVID-19 – How Vietnam Beat Rest of the World
Brand
Lifebuoy
Lifebuoy
Agency
Dentsu One
Dentsu One
Country
Vietnam
Vietnam
Doritos x Illegal Civ
Brand
Doritos
Doritos
Agency
In-house
In-house
Country
United States
United States
Dove: Deo Dry Serum Mobile Campaign
Brand
Dove
Dove
Agency
In-house
In-house
Country
Philippines / Singapore
Philippines / Singapore
Google: Shopping Answers Made Easy
Brand
Google
Agency
Toaster Ltd
Toaster Ltd
Country
Indonesia / Thailand / Indonesia
Indonesia / Thailand / Indonesia
Unilever: Hindustan Unilever Limited
Brand
Unilever
Unilever
Agency
Mindshare India
Mindshare India
Country
India
India
Nivea: #SentuhanIbu World of Imagination
Brand
Nivea
Nivea
Agency
OMD Indonesia
OMD Indonesia
Country
Indonesia
Indonesia
Paramount Pictures: Sonic the Hedgehog Speeds to Mobile Success
Brand
Paramount Pictures
Paramount Pictures
Agency
Wavemaker
Wavemaker
Country
North America
North America
McDonald's: The Trade Desk and Gojek help OMD and McDonald's transform offline sales during the Lunar New Year
Brand
McDonald's
McDonald's
Agency
OMD Indonesia
OMD Indonesia
Country
Indonesia
Indonesia
