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MMA Smarties X Awards

Honoring innovation, creativity and success in mobile marketing.

Selected Gold winners 2021

Samsung: #danceAwesome
Samsung: #danceAwesome
Brand
Samsung Galaxy
Agency
Starcom
Country
Global

Samsung devised its first global hashtag challenge to build positive brand perception among Gen Z and product interest for Samsung’s Galaxy A Series phone.

Dove: #CheckYourself
Dove: #CheckYourself
Brand
Dove
Agency
Mindshare Sweden
Country
Sweden

Dove used Snapchat’s interactive Lenses to create an educational Augmented Reality campaign to show young women how to examine their breasts for potential changes.

Excedrin: Game Over for Headaches
Excedrin: Game Over for Headaches
Brand
Excedrin
Agency
Weber Shandwick New York
Country
United States

Excedrin partnered with video game influencers on the popular livestream gaming platform Twitch to spread the word about how it can help screen-time headaches.

Silver winners 2021

Castrol: Protect the Protector
Brand
Castrol
Agency
Mindshare China
Country
China
Lifebuoy: Covid-19 hyper alert system – Lifebuoy ft. Ministry of Health & 5K message
Brand
Lifebuoy
Agency
Mindshare Vietnam
Country
Vietnam
Depositions.com Mobile App
Brand
Depositions.com
Agency
Starmark
Country
United States
Domex: Disinfection alert system
Brand
Domex
Agency
Mindshare
Country
India
Lifebuoy: Every prayer starts with a clean pair of hands
Brand
Lifebuoy
Agency
Mindshare Vietnam
Country
Vietnam
Clear: From battle to bottle – Clear China's eSports breakthrough
Brand
Clear
Agency
Unite China / Mindshare China
Country
China
Clear Men: Hijacking live game with real-time prediction
Brand
Clear
Agency
Mindshare Vietnam
Country
Vietnam
UltraTech Cement: How UltraTech leveraged multiple mobile channels to establish itself as a home building companion
Brand
UltraTech Cement Ltd.
Agency
Mindshare
Country
India
KangShiFu Ice Tea: Chinese New Year karaoke reunion
Brand
KangShiFu
Agency
Mindshare China
Country
China
MAGGI: Cook your difference to spice up Tet
Brand
Maggi
Agency
Ogilvy Vietnam
Country
Vietnam
GS Shop: Moloco dynamic creative optimization achieves 4000% ROAS
Brand
GS Shop
Agency
NHN Corporation
Country
South Korea
Oreo: Stay playful
Brand
Oreo
Agency
Spark Foundry Vietnam / Publicis Vietnam / Publicis Indonesia
Country
Vietnam
Pepsi Black: Virtual brand experience
Brand
Pepsi
Agency
Mindshare China
Country
China
Pepsi: Online store – conversational commerce
Brand
Pepsi
Agency
Mindshare Vietnam
Country
Vietnam
QQ Star Milk: Discovery's Kenyan Safari
Brand
QQ Star Milk
Agency
Mindshare China
Country
China
Lifebuoy: Safety4All – Love, Like Safety, Does Not Discriminate
Brand
Lifebuoy
Agency
Mindshare Vietnam
Country
Vietnam
Unilever Food Solutions (UFS): Killer recipe 2021
Brand
Unilever Food Solutions (UFS)
Agency
Unite / Mindshare China / Dentsu MCGARRYBOWEN
Country
China