MMA Smarties Indonesia Awards
Honoring innovation, creativity and success in mobile marketing.

Best in Show 2020
S-26 Procal GOLD: Wyeth S26 AR Book
S-26 Procal GOLD
Mindshare
Singapore
S-26 Procal GOLD launched a campaign to promote its Future Me AR Coloring Book, an augmented reality (AR) technology stimulation tool.
Selected Gold winners

KitKat: KitKat4Takjil Ramadan
KitKat
Wunderman Thompson
Indonesia
KitKat leveraged Insatgram and YouTube to drive awareness and interested in KitKat during Ramadan in Indonesia.

Nescafé: A cup from home
Nescafé
Publicis Indonesia
Indonesia
Nescafé encouraged consumers to enjoy their coffee from home while spending Ramadan under lockdown in Indonesia.

Head & Shoulders: #MoveonBro
Head & Shoulders
In-house
Indonesia
Head & Shoulders used blooper videos in its campaign Say it Proudly to encourage consumers in Indonesia to overcome their insecurities about pronouncing the brand’s name.
Gold winners
BRI: Nusantara Fashion Festival
BRI
In-house
Indonesia
Nivea: #SentuhanIbu World of Imagination
Nivea
OMD Indonesia
Indonesia
Bear Brand: Bisa Banget
Bear Brand
Mindshare Indonesia
Indonesia
BKPM: #STOPCHILDMARRIAGE
Perkumpulan Keluarga Berencana Indonesia
M&C Saatchi, Indonesia
Indonesia
Silver winners
Rexona: Soccer Star Challenge
Rexona Men
emtek digital
Indonesia
Korono: Finding The Sweet Spot in The Country
Kororo
Gojek
Indonesia
Friesland Campina: Frisian Flag 123 “Catch to Grow” AR Mobile Campaign
Frisian Flag
ADA Asia
Indonesia
Wall's: Pemilan Mobile Campaign
Wall's Ice Cream
Mindshare Indonesia
Indonesia
redBus: Bang Toyib Returns
redBus Indonesia
M&C Saatchi, Indonesia
Indonesia
Hari Bersih Indonesia: The Floating Museum
Indonesia Indah Foundation
M&C Saatchi, Indonesia
Indonesia
Indomie: #Idontmudik
Indomie
Berakar Komunikasi
Indonesia
Eicher Motors Limited (Royal Enfield): Made like a gun, goes like a bullet
Royal Enfield
In-house
Indonesia
Bronze winners
CLEAR Indonesia: Brave the Heat
Clear
Toaster
Indonesia
Dancow: Parent Fest
Dancow
emtek digital
Indonesia
Sampoerna Retail Community: #KitaSalingMenolong
Sampoerna
PT Maleo Kreatif Indonesia
Indonesia
Promina: Homemade ‘Easy-to-Cook for Baby’ Mobile Campaign
Promina
i-dac Indonesia
Indonesia
Frisian Flag: Play and Learn with Teman 123
Frisian Flag
ADA
Indonesia
Bank Mandiri: #DiRumahAja #AntiMatiGaya
Bank Mandiri
ADA
Indonesia
S-26 Procal: Wyeth S26 #CaraPintarMam Ini Hasilnya
S-26 Procal GOLD
Mindshare Indonesia
Indonesia
Milo NutriUp: Launch Raih Lebih Game
Milo NutriUp
Ogilvy
Indonesia
Bear Brand: Ramadan 2020
Bear Brand
Mindshare
Indonesia
Lifebuoy: Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan
Lifebuoy
Mindshare
Indonesia
Anlene: Let's move Indonesia
Anlene
FCB Jakarta
Indonesia
Procter & Gamble: Rejoice Teman Perjalanan Hijrahmu
Procter & Gamble
In-house
Indonesia