MMA Smarties North America Awards

Honoring innovation, creativity and success in mobile marketing.

Ad Council / Brady: End family fire – no extra life

Best in Show 2021

Ad Council / Brady: End family fire – no extra life

Brand
Ad Council / Brady
Agency
McKinney
Country
United States

Brady, a US non-profit organisation advocating for gun control, released videos resembling first-person shooter games with a sinister twist to raise awareness of how easy access to guns is a key driver of gun suicide in the USA.