MMA Smarties North America Awards

Honoring innovation, creativity and success in mobile marketing.

Best in show
Gold
Silver
Bronze

Best in Show 2020

Preparation H: Back There Care Campaign

Brand
Preparation H

Agency
Revolution Digital

Country
United States

Preparation H increased brand awareness among young male consumers in the US by launching digital placement ads and repurposing viral videos within branded ads.

MMA Smarties North America Awards

Best in Show 2020

Preparation H: Back There Care Campaign

Gold winners

Bank of America: 1 Billion Dollar Initiative for Racial Equality and Economic Mobility

Bank of America: Local Impact Initiative

ChapStick: Beauty Confessions Quiz

TUMS or Dare

Excedrin: Take Two

Silver winners

Emergen-C: Emerge Our Best Campaign

Nicorette: The Taste Drive

Pronamel Repair: Building A Role For Toothpaste In Self-care

No Kid Hungry: GroundTruth Sets the Table with Restaurant Incentives in Support of Dine for No Kid Hungry

IBM: Advertising Accelerator with Watson

Goodwill: Bring Good Home Mobile Advertising Campaign

Bronze winners

Cerveza Victoria: Mother's Day

JBS: AdapTable Meals 2020 Mobile Advertising Campaign

DAC Group: Mobile-First and Hyper-Local – A Strategy for All Seasons

Univision: El Dragón

U by Kotex: Black Community PMP

UFC / AdColony: Knockout Mobile Campaign

Paramount Pictures: Sonic the Hedgehog Speeds to Mobile Success

Zynga: #PlayApartTogether