MMA Smarties North America Awards
Honoring innovation, creativity and success in mobile marketing.
Best in Show 2021
Ad Council / Brady: End family fire – no extra life
Brand
Ad Council / Brady
Ad Council / Brady
Agency
McKinney
McKinney
Country
United States
United States
Brady, a US non-profit organisation advocating for gun control, released videos resembling first-person shooter games with a sinister twist to raise awareness of how easy access to guns is a key driver of gun suicide in the USA.
Gold winners
Little Caesars: #UnlockPretzelCrust
Brand
Little Caesars
Little Caesars
Agency
McKinney
McKinney
Country
United States
United States
Voltaren: The first arthritis-friendly website
Brand
Voltaren
Voltaren
Agency
Weber Shandwick
Weber Shandwick
Country
United States
United States
USGA: AR App
Brand
USGA
USGA
Agency
Deloitte Digital
Deloitte Digital
Country
United States
United States
Pringles: Dippable baconator
Brand
Pringles
Pringles
Agency
Starcom
Starcom
Country
United States
United States
Silver winners
BMO Financial Group: Eclipse VISA infinite card launch – flipping the script for millennials
Brand
BMO Financial Group
BMO Financial Group
Agency
UM Canada
UM Canada
Country
Canada
Canada
Charter Schools USA: Enrollment lead gen campaign
Brand
Charter Schools USA
Charter Schools USA
Agency
Starmark
Starmark
Country
United States
United States
Dole: Quaran-tensions & normal-ish
Brand
Dole
Dole
Agency
Mobiclicks
Mobiclicks
Country
United States
United States
Moose Toys and AdColony: Spin the wheel of success for Collins Key
Brand
Moose Toys
Moose Toys
Agency
PowerPhyl Media Solutions
PowerPhyl Media Solutions
Country
North America
North America
Play+: NCAA basketball playoffs promotion
Brand
Play+
Play+
Agency
Starmark
Starmark
Country
United States
United States
Starmark: VR Company Meeting
Brand
Starmark
Starmark
Agency
In-house
In-house
Country
North America
North America
