MMA Smarties North America Awards
Honoring innovation, creativity and success in mobile marketing.

Best in Show 2020
Preparation H: Back There Care Campaign
Brand
Preparation H
Preparation H
Agency
Revolution Digital
Revolution Digital
Country
United States
United States
Preparation H increased brand awareness among young male consumers in the US by launching digital placement ads and repurposing viral videos within branded ads.
Gold winners
Bank of America: 1 Billion Dollar Initiative for Racial Equality and Economic Mobility
Brand
Bank of America
Bank of America
Agency
In-house
In-house
Country
United States
United States
Bank of America: Local Impact Initiative
Brand
Bank of America
Bank of America
Agency
In-house
In-house
Country
United States
United States
ChapStick: Beauty Confessions Quiz
Brand
Chapstick
Chapstick
Agency
Revolution Digital
Revolution Digital
Country
United States
United States
TUMS or Dare
Brand
TUMS
TUMS
Agency
Weber Shandwick
Weber Shandwick
Country
United States
United States
Excedrin: Take Two
Brand
Excedrin
Excedrin
Agency
Weber Shandwick
Weber Shandwick
Country
United States
United States
Silver winners
Emergen-C: Emerge Our Best Campaign
Brand
Emergen-C
Emergen-C
Agency
Grey New York
Grey New York
Country
United States
United States
Nicorette: The Taste Drive
Brand
Nicorette
Nicorette
Agency
Weber Shandwick
Weber Shandwick
Country
United States
United States
Pronamel Repair: Building A Role For Toothpaste In Self-care
Brand
Pronamel Intensive Enamel Repair
Pronamel Intensive Enamel Repair
Agency
Weber Shandwick
Weber Shandwick
Country
United States
United States
No Kid Hungry: GroundTruth Sets the Table with Restaurant Incentives in Support of Dine for No Kid Hungry
Brand
No Kid Hungry
No Kid Hungry
Agency
GroundTruth
GroundTruth
Country
United States
United States
IBM: Advertising Accelerator with Watson
Brand
IBM
IBM
Agency
In-house
In-house
Country
United States
United States
Goodwill: Bring Good Home Mobile Advertising Campaign
Brand
Goodwill
Goodwill
Agency
In-house
In-house
Country
United States
United States
Bronze winners
Cerveza Victoria: Mother's Day
Brand
Cerveza Victoria
Cerveza Victoria
Agency
amplify.ai
amplify.ai
Country
United States
United States
JBS: AdapTable Meals 2020 Mobile Advertising Campaign
Brand
JBS
JBS
Agency
Avalanche Media Group
Avalanche Media Group
Country
United States
United States
DAC Group: Mobile-First and Hyper-Local – A Strategy for All Seasons
Brand
OAK + FORT
OAK + FORT
Agency
DAC Group
DAC Group
Country
North America
North America
Univision: El Dragón
Brand
Univision
Univision
Agency
In-house
In-house
Country
North America
North America
U by Kotex: Black Community PMP
Brand
U by Kotex
U by Kotex
Agency
Mindshare USA
Mindshare USA
Country
United States
United States
UFC / AdColony: Knockout Mobile Campaign
Brand
Ultimate Fighting Championship (UFC)
Ultimate Fighting Championship (UFC)
Agency
In-house
In-house
Country
United States
United States
Paramount Pictures: Sonic the Hedgehog Speeds to Mobile Success
Brand
Paramount Pictures
Paramount Pictures
Agency
Wavemaker
Wavemaker
Country
North America
North America
Zynga: #PlayApartTogether
Brand
Zynga
Zynga
Agency
In-house
In-house
Country
Global
Global