MMA Smarties Vietnam Awards
Honoring innovation, creativity and success in mobile marketing.
Best in Show 2020
Highlands Coffee Vietnam: A Branded Conversation Hi-Jacking All Youngsters Attention In Tet
Brand
Highlands Coffee
Highlands Coffee
Agency
Dentsu Redder
Dentsu Redder
Country
Vietnam
Vietnam
Highlands Coffee Vietnam sought to recruit new, young customers with its new Golden Lotus Tea recipe during the festival Tet.
Gold winners
Grab: Magically turn your kids’ doodles into food orders
Brand
Grab Food
Grab Food
Agency
Mindshare Vietnam
Mindshare Vietnam
Country
Vietnam
Vietnam
Coca-Cola: 52 Week Non-TV Engagement To Build ‘Coca-Cola With Food’ Habit
Brand
Coca-Cola
Coca-Cola
Agency
In-house
In-house
Country
Vietnam
Vietnam
VinFast: #phieucungxechat
Brand
VinFast
VinFast
Agency
In-house
In-house
Country
Vietnam
Vietnam
Generali: Sống Như Ý – Live The Life You Desire
Brand
Generali Group
Generali Group
Agency
Dentsu X
Dentsu X
Country
Vietnam
Vietnam
Mirinda: Sell Away Your Grudges For Tet
Brand
Mirinda
Mirinda
Agency
Dentsu Redder
Dentsu Redder
Country
Vietnam
Vietnam
Zalo: The Digital Pioneer In Pandemic Prevention
Brand
Zalo
Zalo
Agency
In-house
In-house
Country
Vietnam
Vietnam
Strongbow: Taste The Chill Cider
Brand
Strongbow
Strongbow
Agency
Red Star
Red Star
Country
Vietnam
Vietnam
Silver winners
Biti's Hunter: Tet – Bringing Tet Home
Brand
Biti's
Biti's
Agency
Dentsu Redder
Dentsu Redder
Country
Vietnam
Vietnam
Tiki: Shoppertainment
Brand
Tiki
Tiki
Agency
In-house
In-house
Country
Vietnam
Vietnam
Tiki: Everything You Need
Brand
Tiki
Tiki
Agency
In-house
In-house
Country
Vietnam
Vietnam
Bye Bye Fever: Penguin Hunting
Brand
Bye Bye Fever
Bye Bye Fever
Agency
In-house
In-house
Country
Vietnam
Vietnam
Vsmart: An appreciation like no others from Vsmart
Brand
Vsmart
Vsmart
Agency
In-house
In-house
Country
Vietnam
Vietnam
Bivina: That’s Sea Spirit
Brand
Bivina
Bivina
Agency
Red Star
Red Star
Country
Vietnam
Vietnam
Tiger: Roar Your Courage, Uncage Positivity
Brand
Tiger Beer
Tiger Beer
Agency
Red Star
Red Star
Country
Vietnam
Vietnam
Bronze winners
Novaland: Aqua City – The New Normal Real Estates Marketing
Brand
Novaland
Novaland
Agency
In-house
In-house
Country
Vietnam
Vietnam
Revive: Your Everyday Life Is A Sport
Brand
Revive
Revive
Agency
Dentsu Redder
Dentsu Redder
Country
Vietnam
Vietnam
Revive: Stay Fit @Home – The New Norm in Social Distancing
Brand
Revive
Revive
Agency
Mindshare Vietnam
Mindshare Vietnam
Country
Vietnam
Vietnam
Heineken: Heineken Silver – The Biggest Launch In Vietnam
Brand
Heineken
Heineken
Agency
Red Star
Red Star
Country
Vietnam
Vietnam
Tea+: Delightful Summer Melodies
Brand
TEA+
TEA+
Agency
Mindshare Vietnam
Mindshare Vietnam
Country
Vietnam
Vietnam
