North American Effie Awards

Honoring the most effective marketing communications in the United States & Canada

Browse all case studies

About the Awards

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.

The most recent North American Effie Awards were announced in May 2019 and a selection of winning case studies are available to read here on WARC.

Find out more about Effie Worldwide

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Selected Gold

Grads of Life

Grads of Life: 7-Second Resumes

Brand Grads of Life
Agency 22squared
Advertiser Ad Council
Country United States

Grads of Life worked with unemployed young people to create 7-second videos that showcased their skills, changed perceptions, and helped them into work.


Diageo: Pretty Simple Drinks

Brand Diageo
Agency TracyLocke
Advertiser Diageo
Country United States

Diageo launched a campaign that made making drinks easier for consumers with unique in-store displays and recipes to encourage sales.

Tourism Australia

Tourism Australia: Dundee – The Son of a legend returns home

Brand Tourism Australia
Agency UM Australia
Advertiser Tourism Australia
Country North America (general region)

Tourism Australia mimicked a Hollywood film campaign to shift perceptions and attract high-value US travellers.

National Down Syndrome Society

National Down Syndrome Society: C21 Dinner

Brand National Down Syndrome Society
Agency Saatchi & Saatchi New York
Advertiser National Down Syndrome Society
Country United States

National Down Syndrome Society introduced a law promoting respect and inclusivity of people with Down syndrome through a live dining event.

National Safety Council

National Safety Council: Prescribed to Death

Brand National Safety Council
Agencies PHD / Ketchum / Energy BBDO
Advertiser National Safety Council
Country United States

The National Safety Council affected change as a result of its travelling memorial to highlight the effects of prescription opioids in the US.

Further Gold

Supercell Clash of Clans: Celebrating an unlikely hero

Brand Supercell
Agencies Psyop / Barton F. Graf
Advertiser Tencent
Country United States

LUMIFY: Recharging redness relievers in a beautiful way

Brand Lumify
Agencies The Mars Agency / Blue Chip Marketing
Advertiser Bausch & Lomb
Country United States

Team Gleason: Robocalls from Humans

Brand Team Gleason
Agency Ogilvy & Mather, Ogilvy
Advertiser Team Gleason
Country United States

Supreme Source: 10-Day detox pet program

Brand Supreme Source
Agency The Mars Agency
Advertiser American Pet Nutrition
Country United States

Chicago Sun-Times: The Blank Page

Brand Chicago Sun-Times
Agency Ogilvy & Mather, Ogilvy
Advertiser Sun-Times Media Group
Country United States

Bank of the West: Unfund/Fund

Brand Bank of the West
Agencies Wavemaker / The Community
Advertiser Bank of the West
Country United States

Life After Hate: WeCounterHate

Brand WeCounterHate
Agency Possible Seattle
Advertiser Life After Hate
Country United States


Google Cloud: Ask the Cloud

Brand Google Cloud
Agencies MullenLowe U.S. / MullenLowe Open
Advertiser Alphabet
Country United States

Minecraft: Coral Crafters

Brand Minecraft
Agency 215 McCann
Advertiser Microsoft
Country United States

FDA's The Real Cost: Don't Search It

Brand Center for Tobacco Products
Agency FCB New York
Advertiser US Food and Drug Administration
Country United States

MedExpress: Fail Fearlessly

Brand MedExpress
Agency Fitzco
Advertiser MedExpress
Country United States

Xbox: How to survive the zombie apocalypse

Brand Xbox
Agencies CARAT / 215 McCann
Advertiser Microsoft
Country United States

European Wax Center: It's time to #AxThePinkTax

Brand European Wax Center
Agencies Pereira & O'Dell / Laundry Service / DKC
Advertiser European Wax Center
Country United States

Johnnie Walker: Jane Walker – Walking towards gender equality in America

Brand Johnnie Walker
Agencies Starpower LLC / Hunter Public Relations / Force Majeure / CARAT / Anomaly
Advertiser Diageo
Country United States

Treasury Wine Estates: Living Wine Labels

Brand Treasury Wine Estates
Agencies J Walter Thompson, San Francisco & Melbourne
Advertiser Treasury Wine Estates
Country United States

RITZ Cracker: Lowes Foods – Pair Your RITZ

Brand Ritz Crackers
Agencies Vayner Media / Geometry Global
Advertiser Mondelez International
Country United States

adidas Originals: Original is never finished

Brand adidas
Agency Johannes Leonardo New York
Advertiser adidas
Country United States

Pop-Tarts: Destiny 2 promotion

Brand Kellogg's Pop Tarts
Agencies The Integer Group / Starcom Worldwide
Advertiser Kellogg's
Country United States

Land Rover: Range Rover sport dragon challenge

Brand Land Rover
Agency Spark44
Advertiser Jaguar Land Rover
Country United States

RITZ Cracker: Top Your RITZ

Brand Ritz Crackers
Agencies Vayner Media / Geometry Global
Advertiser Mondelez International
Country United States


Model Factory turns IBM from outsider to influencer

Brand IBM
Agencies Ogilvy & Mather, Ogilvy / GroupM
Advertiser IBM
Country United States

Intel: 2018 Winter Olympics – Experience the moment campaign

Brand Intel
Agencies The Agency Inside / mcgarrybowen
Advertiser Intel
Country Global

Modelo: A renewed fighting spirit

Brand Modelo
Agencies Ogilvy & Mather, Ogilvy / Horizon Media
Advertiser Constellation Brands
Country United States

Verizon: Answering the Call

Brand Verizon
Agencies Weber Shandwick / VM1/Zenith / R/GA, New York / McCann Erickson New York
Advertiser Verizon
Country United States

The Honey Baked Ham Company: Attracting modern hosts to a classic holiday brand

Brand The Honey Baked Ham Company
Agency BBDO Atlanta
Advertiser The Honey Baked Ham Company
Country United States

truth: Be the generation that ends smoking and #FinishIt

Brand Truth Initiative
Agencies Ketchum / Assembly / 72andSunny
Advertiser Truth Initiative
Country United States

Procter & Gamble: Olympics

Brand Procter & Gamble (P&G)
Agency Blue Chip Marketing
Advertiser Procter & Gamble (P&G)
Country United States

The Home Depot: Built-In Pins

Brand Home Depot
Agency 22squared
Advertiser Home Depot
Country United States

Vital Farms: BullSh*t Free Eggs

Brand Vital Farms
Agency Preacher
Advertiser Vital Farms
Country United States

BurgerFi: Burgers for every 1

Brand BurgerFi
Agency Partners + Napier
Advertiser BurgerFi
Country United States

Cheerios: Moments of Good

Brand Cheerios
Agencies Vimby / Shopperworks / Mindshare / Geometry Global
Advertiser General Mills
Country United States

Excedrin Works

Brand Excedrin
Agencies Weber Shandwick / PHD / Hogarth Worldwide
Advertiser GlaxoSmithKline
Country United States

Fresh Step: Clean Paws

Brand Fresh Step
Agencies TPN Retail / OMD / mcgarrybowen / AKQA
Advertiser The Clorox Company
Country United States

Bank of America: Friends Again

Brand Bank of America
Agencies Starcom Worldwide / GroupeConnect / Burson Cohn & Wolfe
Advertiser Bank of America
Country United States

Make-a-Wish Illinois: Hope is Medicine

Brand Make a Wish Foundation
Agency Gyro Worldwide
Advertiser Make a Wish Foundation
Country United States

Aidells, Ball Park, Hillshire Farm, Sara Lee, State Fair, Tyson, Wright Brand Bacon: Master Your Summer

Brand Tyson Foods
Agency IN Connected Marketing
Advertiser Tyson Foods
Country United States

Cheerios: One Million Acts of Good

Brand Cheerios
Agencies Mindshare / 72andSunny
Advertiser General Mills
Country United States

OREO: Mint hot chocolate at 7-Eleven

Brand Oreo
Agency Phoenix Creative Co.
Advertiser Mondelēz International
Country United States

Pearle Vision: Putting the care back in eye care

Brand Pearle Vision
Agencies OMD / Energy BBDO
Advertiser Luxottica
Country United States

Chevrolet: Shattering Perceptions

Brand Chevrolet
Agency Commonwealth McCann
Advertiser Chevrolet
Country United States

SpeakENDO campaign

Brand SpeakENDO
Agency FCB Health
Advertiser Abbvie Pharmaceuticals
Country United States

Jackson Hole Travel and Tourism: Stay Wild

Brand Jackson Hole Travel & Tourism Board
Agency Colle & McVoy
Advertiser Jackson Hole Travel & Tourism Board
Country United States

Street Grace: Suburban Horror Story

Brand Street Grace
Agencies Ketchum / BBDO Atlanta
Advertiser Street Grace
Country United States

Talking the Talk: P&G Blackish Integration

Brand Procter & Gamble (P&G)
Agencies Hearts & Science / Egami / BBDO New York
Advertiser Procter & Gamble (P&G)
Country United States

Mitsubishi Electric: Tallest Building on the Internet

Brand Mitsubishi Electric
Agencies We Like Small / MRM//McCann West
Advertiser Mitsubishi
Country United States

Burger King: Turning their tweets against them

Brand Burger King
Agency MullenLowe U.S.
Advertiser Burger King
Country United States

Wendy's: Webeefin?

Brand Wendy's
Agencies VMLY&R / Spark Foundry / Ketchum
Advertiser Wendy's
Country United States