SABRE Awards EMEA

Benchmarking the best PR work from across the globe.

Velux: Lifetime Carbon Neutral

Platinum 2021

Velux: Lifetime Carbon Neutral

Brand
Velux
Agency
Ketchum
Country
Global

Velux generated international coverage of its Lifetime Carbon Neutral Platform, which strives to capture VELUX's historical carbon footprint and preserve nature.

Hertz Campers: How to avoid a crisis in a Jeep rooftop tent

Diamond 2021

Hertz Campers: How to avoid a crisis in a Jeep rooftop tent

Brand
Hertz
Agency
Corpcom
Country
Portugal

Hertz launched its new product, Hertz Campers, in Portugal and increased sales, despite the poor reputation of Hertz at the time.

American Express: Shop Small

American Express: Shop Small

Brand
American Express
Agency
Fischerappelt GmbH / BCW / Agence Babel
Country
France / Germany / Italy / Spain

American Express demonstrated its support for small business across France, Germany, Italy and Spain with its Shop Small campaign.

Calastone: Fund Flow Index Media Performance

Calastone: Fund Flow Index Media Performance

Brand
Calastone
Agency
FTI Consulting
Country
Global

Calastone made up of proprietary data analysis, which records UK investment flows, and maps UK investor sentiment into a range of fund strategies and asset classes.

VisitBritain’s measurement journey

VisitBritain’s measurement journey: how our qualitative KPIs have served us well in a disruptive year

Brand
Visit Britain
Agency
Commetric
Country
United Kingdom

VisitBritain, the tourist board of the UK, developed a centralised measurement system to focus on performance.

Gold 2021

Nissan: Leaf Dream Drive
Brand
Nissan
Agency
Edelman Public Relations
Country
Europe
adidas: ZX – Everything is Cake
Brand
adidas
Agency
W Communications
Country
United Kingdom
Felix: The Climate Store
Brand
Felix
Agency
Prime Weber Shandwick
Country
Sweden
IKEA: Paternity Leave
Brand
Ikea
Agency
Rod/Farner Consulting
Country
Switzerland
adidas: Rent-A-Pred
Brand
adidas
Agency
Hill & Knowlton Strategies
Country
United Kingdom
Björklöven: #FillTheArena
Brand
Björklöven
Agency
Punkt
Country
Sweden
Visa: #WhereYouShopMatters
Brand
Visa
Agency
BCW
Country
Pakistan / Saudi Arabia / United Arab Emirates
Auto Trader: Eau de New Car
Brand
Auto Trader
Agency
PR Agency One
Country
United Kingdom
Airbnb: "Appart Solidaire" – Open Homes for Covid Heroes
Brand
Airbnb
Agency
Maarc
Country
France
E.ON: Change The Weather
Brand
E.ON
Agency
Mischief PR / Engine
Country
United Kingdom
Corteva Agriscience: Talent-A Supporting Rural Women
Brand
Corteva Agriscience
Agency
Apple Tree Communications
Country
Spain
Along Came A Spider: #20x20 – If She Can't See It, She Can't Be It
Brand
Along Came A Spider
Agency
Wilson Hartnell / Ogilvy & Mather / Along Came A Spider
Country
Ireland
Globalworth: Sound Codes of Romania
Brand
Globalworth
Agency
Ogilvy Romania
Country
Romania
Lloyd's Register: Future Seascapes
Brand
Lloyd's Register
Agency
The Romans
Country
United Kingdom
PlayStation: TfL x PlayStation 5 – London Underground takeover to launch PlayStation 5
Brand
Sony Playstation
Agency
Red Consultancy London
Country
United Kingdom
Mastercard: Connecting the Falklands
Brand
Mastercard
Agency
Harvard
Country
Global
TietoEVRY: The Polite Type
Brand
TietoEVRY
Agency
TBWA/Helsinki
Country
Finland
Sinch: Text for Humanity
Brand
Sinch
Agency
Edelman Public Relations
Country
Global
Badoo: Thanks for Wanking
Brand
Badoo
Agency
The Romans
Country
United Kingdom
Mars Petcare: Elevating good hygiene and responsible pet ownership to protect during COVID-19
Brand
Mars Petcare
Agency
Edelman Public Relations
Country
United Kingdom
Rennie: Flirt for Food
Brand
Rennie
Agency
Unity
Country
United Kingdom
AXA Health: Switch It
Brand
AXA
Agency
MSL Group
Country
United Kingdom
Exscientia: Disrupting the PharmaTech Industry
Brand
Exscientia
Agency
Edelman Public Relations
Country
United Kingdom
AstraZeneca: New Normal Same Cancer
Brand
AstraZeneca
Agency
Engine
Country
Global
Association of Innovative Pharmaceutical Industry: The birth of a new influencer – Vaxinator fights hoaxes
Brand
Association of Innovative Pharmaceutical Industry
Agency
Seesame
Country
Europe
ITMO University: #DigitalNative: 2020 Admission Campaign
Brand
ITMO University
Agency
In-house
Country
Russia
State Department for Housing and Urban Development: Kazi Mtaani
Brand
State Department for Housing and Urban Development
Agency
Oxygène Marketing Communication
Country
Kenya
Terre Des Femmes - Menschenrechte für die Frau: #UnhateWomen
Brand
Terre Des Femmes - Menschenrechte für die Frau
Agency
Philipp und Keuntje, Hamburg / Fischerappelt GmbH
Country
Germany
Shell: Creating Compelling Customer Communications
Brand
Shell
Agency
Edelman Public Relations
Country
Global
Cadbury and Age UK: The Originals
Brand
Cadbury / Age UK
Agency
Golin
Country
United Kingdom
Lynx: Marmite x Lynx – The World's First Social Distancing Deodorant
Brand
Lynx
Agency
W Communications
Country
United Kingdom
Promprylad.Renovation: $5 million to save the country
Brand
Promprylad.Renovation
Agency
plusone
Country
Ukraine
CEZ Group: Kulas into the light
Brand
CEZ Group
Agency
Rogalski Damaschin Public Relations
Country
Romania
IKEA: Ciao 2020
Brand
Ikea
Agency
LLYC
Country
Spain
SBB Swiss Federal Railways: Back to Business
Brand
SBB Swiss Federal Railways
Agency
SBB
Country
Switzerland
Kaspersky: Exploring Russia
Brand
Kaspersky
Agency
Rodnya Creative PR Studio
Country
Russia
Landsec: Reimagining retail
Brand
Landsec
Agency
Bladonmore
Country
United Kingdom
Starbucks: #WhatsYourName
Brand
Starbucks
Agency
Edelman Public Relations
Country
United Kingdom
Trygg-Hansa: Beach Mode
Brand
Trygg-Hansa
Agency
BCW Stockholm
Country
Sweden
Cargus: Never Have I Ever Sent
Brand
Cargus
Agency
Graffiti PR
Country
Romania
Ecolab: Becoming water smart, for good
Brand
Ecolab
Agency
Interel
Country
Europe
True Animal Protein Price Coalition: How Logic Seduced The Dutch To Pay More For Their Meat
Brand
True Animal Protein Price Coalition
Agency
Omnicom PR Group Netherlands
Country
Netherlands
Sainsbury's: Signsbury's
Brand
Sainsbury's
Agency
Hope & Glory
Country
United Kingdom
IKEA: Meatballs at Home
Brand
IKEA
Agency
Hope & Glory
Country
United Kingdom
Mine: From Boring To Brilliant – How Clarity Put The PR Back Into GDPR For Start-Up Mine
Brand
Mine
Agency
Clarity
Country
Europe
Ubisoft: The world’s most beautiful gaming experience
Brand
Ubisoft Entertainment
Agency
PR-operatørene AS
Country
Norway
LinkedIn: Changemakers
Brand
LinkedIn
Agency
Brands2Life
Country
United Kingdom
Novartis: How Novartis recast the pharmaceutical industry as the go-to destination for top tech talent
Brand
Novartis
Agency
FleishmanHillard
Country
Europe
Asters: Run Like a Kid
Brand
Asters
Agency
Be-it Health & Social Impact, part of One Philosophy Group
Country
Ukraine
BMFSFJ: #NotSafeAtHome
Brand
Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ)
Agency
Edelman Germany
Country
Germany
Sky Arts: Everybody Together
Brand
Sky Arts
Agency
Hope & Glory
Country
United Kingdom
Nova Poshta: How we turned a running marathon into a lifelong marathon
Brand
Nova Poshta
Agency
Gres Todorchuk PR
Country
Ukraine
Fortum: Impossible Games
Brand
Fortum
Agency
Trigger AS
Country
Norway
Big Tent: Moving physical festival online and boosting diversity of attendees
Brand
Big Tent
Agency
Finn Partners
Country
United Kingdom
The Danish Safety Technology Authority: New Year's again
Brand
The Danish Safety Technology Authority
Agency
Holm Kommunikation
Country
Denmark
Estée Lauder Companies: Time To Unite
Brand
Estee Lauder
Agency
Golin
Country
United Kingdom
Karo Pharma/Asan: Reclaim intimacy
Brand
Asan
Agency
Trigger AS
Country
Norway
International Organization for Migration in Ukraine: Mask your face, not your problems
Brand
International Organization for Migration in Ukraine
Agency
plusone
Country
Ukraine
Wray & Nephew x Kano
Brand
Wray & Nephew
Agency
Zeno / 3 Monkeys | Zeno London
Country
United Kingdom
Netflix: Blood & Water
Brand
Netflix
Agency
Eclipse Communications / Clockwork Media
Country
Global
Storia.ro: Romanian Hygge
Brand
Storia.ro
Agency
The Practice / MSL Group
Country
Denmark / Romania
Polish Railway Lines: First Sticker That Saved People’s Lives
Brand
Polish Railway Lines
Agency
Partner of Promotion
Country
Poland
Unilever and Unox: The Dutch New Year’s Dive in times of Covid-19
Brand
Unox
Agency
Being There / Banka Media
Country
Denmark
Samsung Electronics: Solve for Tomorrow
Brand
Samsung
Agency
Ketchum
Country
Germany
Stavební spořitelna České spořitelny: The Protozoan Experiment
Brand
Burinka
Agency
AMI Communications
Country
Czech Republic
BBK Foundation: The last older person to die in loneliness
Brand
BBK Foundation
Agency
LLYC
Country
Spain
Essity: The Magic Triangle
Brand
Nuvenia
Agency
Omnicom PR Group
Country
Italy
G42 Healthcare: #4Humanity – Launching the World’s First Phase III Clinical Trial for an Inactivated COVID-19 Vaccine
Brand
G42 Healthcare
Agency
APCO Worldwide
Country
United Arab Emirates
UAnimals: How 7 Photoshopped fields saved hundreds of real ones
Brand
UAnimals
Agency
Gres Todorchuk PR
Country
Ukraine
Simple: #ChooseKindness
Brand
Simple
Agency
PR House
Country
Turkey
Just Park: Freeing up parking spaces for NHS heroes
Brand
JustPark
Agency
Ready10
Country
United Kingdom
Department for Environment, Food and Rural Affairs: Petfished
Brand
Department for Environment, Food and Rural Affairs
Agency
23Red
Country
United Kingdom
WaterWipes: Early Days Club
Brand
WaterWipes
Agency
The Brooklyn Brothers
Country
Golin
The Norwegian Labour Inspection Authority: Know Your Rights
Brand
The Norwegian Labour Inspection Authority
Agency
Geelmuyden Kiese AS
Country
Norway
IKEA: Buy Back Friday
Brand
IKEA
Agency
Edelman Public Relations
Country
Global