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SABRE Awards LATAM

Benchmarking the best PR work from across the globe.

Doritos: #UnblockTheLove

Platinum 2020

Doritos: #UnblockTheLove

Brand
Doritos
Agency
JeffreyGroup
Country
Mexico

Doritos promoted its diversity and inclusion initiative, DORITOS' RAINBOW, in Mexico by launching a special edition pack, diversity workshop, influencer campaign and pride parade float.

Bayer: Stay Well - Fique Bem

Diamond 2020

Bayer: Stay Well - Fique Bem

Brand
Bayer
Agency
JeffreyGroup
Country
Brazil

Bayer launched a new internal communication channel during the Coronavirus pandemic to better support its Brazilian employees and encourage them to look after their physical and mental health.

Gold 2020

Millicom: Sangre TIGO
Brand
Millicom
Agency
Square Root Marketing
Country
Latin America
Reinserta: Let's March for Those Who Can’t March Today
Brand
REINSERTA FOUNDATION
Agency
Zimat Consultores
Country
Mexico
Pantene: Suéltate El Pelo
Brand
Pantene
Agency
MMK / Ketchum / Grey New York
Country
Latin America
ExxonMobil: Mobil Experience
Brand
ExxonMobil
Agency
Weber Shandwick
Country
Mexico
IKEA: #SWEXICO
Brand
IKEA
Agency
Weber Shandwick
Country
Mexico
Dell: Nossa Cultura É A Transformação
Brand
Dell
Agency
Hill & Knowlton Strategies
Country
Brazil
Credibanco: Yo me quedo en mi Negocio
Brand
Credibanco
Agency
BCW
Country
Colombia
BlackRock: A Better Financial Future for Mexicans
Brand
BlackRock
Agency
JeffreyGroup
Country
Mexico
Peruvian League Against Cancer: The Tasty SPF (Solar Protection Food)
Brand
Peruvian League Against Cancer
Agency
Orange 360
Country
Peru
Novartis: Delivering excellence in the midst of a global pandemic
Brand
Novartis
Agency
Weber Shandwick
Country
Latin America
Zoom: Connecting People During the Covid-19 Pandemic
Brand
Zoom
Agency
VIANEWS
Country
Latin America
Mastercard: An Invitation to Approach
Brand
Mastercard
Agency
JeffreyGroup
Country
Argentina
UN Global Compact: The Pact that Got Mexico Talking About the 2030 Agenda
Brand
United Nations
Agency
Weber Shandwick
Country
Mexico
Coca-Cola: Hagamos Esto Juntos
Brand
Coca-Cola
Agency
BCW
Country
Mexico
Ford: Rock in Rio
Brand
Ford
Agency
BCW
Country
Peru
Travel and Tourism Mexico: Radar Turístico, a market intelligence tool for the Mexican travel industry
Brand
Radar Turistico
Agency
PR Central
Country
Mexico
Always Free: SEMPRE LIVRE®, Sempre Juntas
Brand
Always
Agency
FleishmanHillard
Country
Brazil
LinkedIn: Más Mujeres
Brand
LinkedIn
Agency
Edelman Mexico
Country
Mexico
BCW Colombia: “Connecting in an Infoxicated era”
Brand
BCW
Agency
BCW
Country
Colombia
DSM Nutritional Products: #AVIDAEMNOSSASMÃOS
Brand
DSM Produtos Nutricionais Brasil S.A.
Agency
Hill & Knowlton Strategies
Country
Brazil
Mundo Sano: Not a Single Baby with Chagas
Brand
Mundo Sano
Agency
In-house
Country
Argentina
Brazilian Petroleum and Gas Institute: #EnergiaParaSuperar
Brand
IBP
Agency
FSB Comunicacoes
Country
Brazil
Pan American Energy: Scientific Vocations
Brand
Pan American Energy
Agency
In-house
Country
Argentina
Maricá City Hall: Renda Básica de Cidadania de Maricá, benchmarking internacional
Brand
Marica City Hall (RJ)
Agency
FSB Comunicacoes
Country
Brazil
BlackRock: Samantha Ricciardi - CEO of the Year
Brand
BlackRock
Agency
JeffreyGroup
Country
Mexico