WARC Awards for Media: Best Use of Data
About
The WARC Awards for Media are open for entries.
The Award will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.
The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter. To enter, submit your case study in just one category.
The deadline for entries is 5pm GMT 22 Sept 2021.
2021 Judges
A judging panel of industry experts, chaired by Siew Ting Foo, Chief Marketing Officer, Greater Asia, HP, will be reading the entries.
The WARC Awards for Media recognise the role of data in effective communications. With its applications increasingly expanding – from real-time executions to audience segmentation and contextual targeting – I look forward to celebrating uses of data that stopped consumers in their tracks and connected with them meaningfully.
Chief Marketing Officer, Greater Asia, HP
Special Awards
Personalisation Award
for the best example of a campaign that used data to segment effectively
The Attribution Award
for the best example of a channel attribution model
Data-Driven Insight Award
for a campaign where data helped to identify the right audience at scale
Previous winners
There were 17 winning case studies in the 2020 competition, with Specsavers: COVID Booking Engine, through Manning Gottlieb OMD, taking the Grand Prix.
