WARC at Cannes Lions Live 2021


Join us as your effectiveness guide at the home of creativity.

Our schedule is packed with frameworks and insights to guide you to growth. Get closer to how to make your marketing more effective.

Rethinking brand for the rise of digital commerce


The events of 2020 saw brands cut their brand investment focusing heavily on “digital spend”. The growth in retail media and shoppable formats, raises the question whether creative brand-building still matters. On June 22nd WARC's VP of Content, David Tiltman, will take the festival’s virtual stage to examine the latest research on building brands for the digital economy and its relationship to creativity and media.

The keynote will accompany the launch of a new white paper that brings together new thinking and exclusive insights from industry experts such as James Hurman, the Ehrenberg-Bass Institute, Wavemaker and Karen Nelson-Field, and media owners such as Facebook and Google, to give marketers the frameworks to build brand strategies fit for an age of digital commerce.


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Watch on demand: Expert guidance on marketing effectiveness

Our effectiveness experts and partners will host a dedicated programme of content throughout the week.

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Shoppable media and storytelling in commerce

Learn how content and commerce are converging for the creation of new advertising opportunities and what are the key trends driving growth in the shoppable media space.

10 frameworks every marketer should know about

Discover the frameworks every marketer should know from classics such as The Ansoff Growth Matrix as well as contemporary models related to brand assets, the roles of different communications channels and how to make informed media choices.

Rethinking brand for the rise of digital commerce

Access the latest research and the launch of WARC’s first in market paper with insights from experts around the world and explore new ways to think of 'brand' for the digital economy (video premieres on demand, June 22nd).

The effectiveness show

Discover the six ground-breaking winning campaigns from around the world and hear why the judges selected them as the Grands Prix of the WARC Awards for Effectiveness.

How to build a successful customer lifetime program

Hear from Kantar's Moises Cohen (Head, Customer Analytics Practice) and Elizabeth Thomas (Managing Partner, Customer Analytics CoE) as they share practical advice on building future-fit CLV models which boost customer retention and build deeper relationships.

WARC Awards for Effectiveness winners


The WARC Awards for Effectiveness, in association with LIONS, are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder.

Join us on June 21 when we will be announcing all our winners for the inaugural WARC Awards for Effectiveness. Including the special finale to announcing the Grands Prix winners at Cannes Lions Live.


See the winners

Creative Effectiveness Lions


The Creative Effectiveness Lions reward campaigns that demonstrate hard results over the long term, including how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

The 2021 Lions will be announced at Lions Live on 24 June 2021 and all the winning case studies and other entrants will be available to read here on WARC.


See the winners

Cannes Lions official digest - brought to you by LIONS and WARC


Interested in hearing about the top talking points from Cannes Lions Live 2021, how trends are tracking and capturing new insights on themes in creative effectiveness?

Join us for Cannes Lions Official Digest, a private 1-hour digital session which draws on insight and expert opinion to outline the importance of creativity, prove its effectiveness, and highlight the biggest trends across the global marketing & communications landscape in 2021.


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Lessons from the Creative Effectiveness Lions

Coming soon.