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37% of brands to spend more on email marketing this year
Managing the marketing functionEmail marketingGlobal
Well over a third of marketers (36.7%) say they plan to spend more on email marketing this year, according to data from email marketing company Litmus. While most of these brands expect an increase of up to 15%, 7.0% say the increase will be by more than 15%.
Why it matters
Email marketing has grown in importance for many brands – it can be a cost-efficient way of enhancing first-party data and can allow personalised messaging in the absence of third-party data.