The growth in food and drink app downloads indicates that the market is ripe for user acquisition, but competition is heating up with the emergence of new local players and the expansion of overseas competitors.
Mobile is the battleground for businesses to keep these loyal, repeat customers.
The time spent on food & drink apps has grown 65% year-on-year globally in the last year.
Global downloads of food & drink apps hit 1.7 billion during the last year ending March 2022 – up nearly 10% YoY.
In SEA, Indonesia saw the largest growth of 88% YoY versus the Philippines (+48%), Singapore (+10%) and Thailand (+25%).
Thailand and the Philippines are #6 and #7 for total time spent on food & drink apps globally – up 70% and 180% respectively.
Malaysia (+130%), Vietnam (+150%) and Singapore (+145%) have also made it to the list of top 25 global markets by time spent.
“The growth in total sessions highlights that consumers are forming habits and relying on these apps more than ever to access appetising food – restaurant quality or home cooking ready – at the tap of an app” – Lexi Sydow, head of insights, data.ai.
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。