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B2B marketers use broader range of channels than B2C
Marketing to B2B audiencesContent marketingDigital media planning & buying
B2B companies use a broader range of marketing channels and data sources than B2C companies, according to a survey of marketers worldwide by Salesforce.
Why it matters
Overall, 19% of B2B marketing budgets go towards advertising and there are growing opportunities in new channels like digital video and audio. However, as more channels and data sources are used, B2B companies can struggle with marketing attribution and reporting.
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