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B2B marketers have serious sway, and can use that to boost sustainability
SustainabilityMarketing to B2B audiencesMarketing to employees, workforce
B2B marketers face the same issues around sustainability as their B2C counterparts but they are operating in a very different environment, which arguably gives them greater influence.
Why it matters
The average transaction value is far higher, so there is raw spending power to consider. And at least some of them will be targeting businesses and governments as they deliver the tech that might alleviate the worst effects of climate change and pollution.