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Brand in action: How diversity and inclusion is not a fad for Myntra
Harish Narayanan, Chief Marketing Officer of Myntra, speaks to WARC about how the Indian fashion e-commerce company has been rated one of the best workplaces for women, among other laudable diversity and inclusivity efforts.
Diversity and equality for a fashion company are natural as communities at the fringe always use fashion to express themselves and celebrate the differences.
In a brand’s communication, diversity and inclusion can be about a variety of representations across parameters and about anybody who is under-represented.
Companies without healthy diversity are missing out, not just from a philosophical point of view, but from hard business metrics as well.