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Brand in action: How Dunzo stands for quicker, convenient and predictable
Dunzo is an Indian quick commerce pioneer and co-founder and CEO Kabeer Biswas speaks to WARC India Editor Biprorshee Das about how quick delivery can enhance the customer experience and inspire brand loyalty.
Users prefer selection, quality and price over speed only, and we encourage them to pick slower delivery times so that we can build a robust business model.
There are 4 shopping missions in mid to high-income Indian households – weekly buying, top-up grocery buying, unplanned events and festival-related buying.
Dunzo sees a future of building sustainable supply chains across the complete delivery lifecycle - from the time of packaging to the delivery of the product.