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Brand in action: How Two Brothers Organic Farm leverages vegetables and technology
Direct to consumerIndia
Two Brothers Organic Farm is a popular direct-to-consumer brand in India; WARC spoke to one of the brothers, co-founder Satyajit Hange, about what the duo have learned and experienced in the eight years since they started the business.
During the lockdown, Two Brothers experienced positive growth as it was e-commerce-ready with logistics, website and customer care in place, thus benefitting from online purchases.
With little capital to burn as a startup, social/digital media is a free platform for the company, which focuses on Facebook and Google Ads to help find new customers.
DTC has a bright future in India because technology is a great leveller, allowing startups to access marketing features for much less than what big players spend.
“Go slow, enjoy the process, focus on every single customer and your product. Nothing else will ensure a repeat customer and organic word-of-mouth. Digital media will take a huge part of the money you spend to acquire new customers but word-of-mouth won’t” – Satyajit Hange, co-founder, Two Brothers Organic Farm.
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。