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Brands on bringing brand, creative and technology together
Tech-driven innovationManaging the marketing function
Amid the rapid transformation in technology during the pandemic, brands have needed to retain their humanity to best connect with customers – and that has involved some rethinking of marketing strategy.
Why it matters
As customer expectations about technology change, the challenge for brands is to acquire new customers through responsible marketing and branding with creative strategies, while being able to communicate messaging more effectively in a shorter time frame.