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Consumers have more positive experience when shopping online
Purchase behaviourE-commerce & mobile retailOmnichannel retail
Consumers are more satisfied with their experience when shopping online than in-store, according to data from NielsenIQ.
Why it matters
As e-commerce has grown rapidly, in-store retail has been challenged and some argue it needs to have a purpose beyond shopping in order to connect with customers. Using the physical space for social content and experiences could be one successful strategy.
However, linking any offline strategy with the online selling strategy is fundamental, as the two are not separate.
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。