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Cost-effective tracking of reputation in the digital age
Corporate social responsibilityBrand trust
Reputation tracking is important, especially in a digital world, and fortunately there are a few easy ways to incorporate digital into a company’s existing reputation tracker, according to Meltwater’s Mimrah Mahmood.
Why it matters
Digital has accelerated how small things can have big consequences for reputation. It is therefore crucial to correctly track digital reputation to prevent any negative impact and there are a few ways to do so without too much time, effort and investment.