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Digital publishing grows revenues in 2021
Media & publishing (general)Digital media planning & buyingUnited Kingdom
Total UK digital publishing revenue grew to £174m in Q4 2021, up by 13.4% compared to Q4 2020, with growth across all revenue categories.
That’s according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. Across the whole year, revenue was up 27.6%.
Why it matters
The growth of the digital publishing market in 2021 indicates consumers have been willing to invest in quality, trustworthy reporting. But as households face rising living expenses in 2022, that’s no longer certain.
“To maintain a strong subscriber base, publishers must focus on emphasising the rigour of their reporting, while improving the accessibility of their online platform,” says Dan Ison, lead partner for telecommunications, media and entertainment at Deloitte.
During Q4 2021, recruitment classified took first place as the largest category by growth, increasing by 59.9% to £5.6m.
Sponsorship revenues and subscriptions also stood out for recording impressive growth, up by 29.1% and 19.1% respectively in Q4 2021.
Display advertising held its position as the largest category by revenue for digital publishers: income reached £77.4m in Q4 2021, an increase of 12.5% against Q4 2020.
On mobile devices, display revenues more than doubled year-on-year, from £7.6m in Q4 2020 to £16.5m 12 months later; video revenue surged 325% in that period, while digital audio was up 200%.
B2B revenue increased 19.1% in Q4 2021 relative to Q4 2020 (from £13.1m to £15.6m), while B2C grew 12.8% relative to Q4 2020 (from £140.4m to £158.4m).
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。