Marketing teams are expanding and this trend accelerated to a new high in January 2022, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Why it matters
The pandemic has disrupted working patterns and new digital behaviours have required many teams to refocus and adapt – 62% of marketers say they're restructuring their team in response to the opportunity for brand building as part of e-commerce's growth.
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。