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Half of adults always accept website cookies
Data protection & privacyUsing customer dataDigital media consumption
One-half (48%) of adults say they always click 'accept all' when a website asks about cookies, according to research across 17 markets from YouGov.
Why it matters
Consumer reaction to cookies varies across markets, with Poland, Spain and the UK being more receptive and the United States and China being less. As cookies are set to be phased out, marketers will need to make sure that any replacement has a broad appeal across target audiences.