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How behavioural science can improve health outcomes
DTC, prescription productsPharma & healthcare (general)United States
Behavioural science can be powerful in many parts of healthcare, including for instance, dramatically increasing one-time behaviours for both patients and healthcare practitioners (HCPs) through the use of defaults.
Why it matters
Boosting one-time behaviours can lead to better health outcomes; a recent review of 308 behaviour-change interventions across 100 studies showed a typical median impact of 50%.