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How Behavioural Science can make new health behaviours more sticky
Health & well-beingBehavioural economicsBehavioural research
It can be difficult for patients to adhere to treatment, but behavioural science can help, through the simple intervention of making a plan. Also known as an implementation intention, this helps patients work to specific guidelines concerning performing certain behaviours.
Why it matters
Non-adherence to medication and health-related lifestyle changes have a detrimental impact on patients and on the healthcare system. For example, only 50% of type 2 diabetes patients adhere, costing an estimated $300 billion annually in the US alone.