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How brands have helped rural India during the pandemic
Sales, service and social impact are just some of the ways brands have been helping India’s rural consumers get through the pandemic. LinEngage’s Sriharsh Grandhe looks at the steps businesses have been taking to mitigate the effects of COVID-19.
Why it matters
During difficult times like the pandemic, brands can stay relevant to consumers with thoughtful initiatives to help them navigate the health crisis and improve access to key goods and services while also having a lasting social impact.
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。