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How ONE Esports helps brands build authentic relationships in esports
EsportsGaming hardware & softwareMobile audiences
The mobile gaming scene in Southeast Asia is growing exponentially, thanks in large part to the ongoing COVID-19 pandemic, and Singapore-headquartered ONE Esports, Asia’s largest championship esports series, has a front row seat in one of the most active gaming regions in the world; CEO Carlos Alimurung speaks to WARC about developing rapport with the region’s gamers and how brands should be enablers.
While PC and console gaming are here to stay and will continue to grow, there is huge headroom for growth in mobile gaming and esports in the future.
There is enormous upside for the brands that enter early and future-proof their businesses by accessing SEA’s Gen Z and millennial audience gravitating towards esports.
Brands taking a holistic marketing approach to gamers by activating across multiple channels, experiences and content create an opportunity to engage with the community.
“Fans adore brands that add value to the ecosystem and show that they are committed to the space. Our unique formula of values, heroes and stories resonates with world-class brands” – Carlos Alimurung, CEO, ONE Esports.
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。