Brands should be specific about their environmental claims, think like a campaigner and attack them in order to craft a defence, and put in the hard yards of understanding the product lifecycle’s environmental impact, or face the regulators.
Why it matters
It’s often heard that business must take a lead on the big issues affecting society and the planet, but it’s crucial to understand how those businesses will be held to account about the veracity of environmental claims and how to pre-empt possible objections.
多样性、公平性和包容性需要发挥作用。在客户和机构层面，这一领域仍然存在挑战，机构继续缺乏内部多样性，而客户则在努力实现 DEI 议程。
来自伟门汤普森中国的 Joyce Ling、Leo Burnett Chicago 的 Aki Spicer、MediaCom 的 Anush Prabhu、We Are Social 的 James Honda-Pinder、22feet Tribal Worldwide 的 Mehak Jaini、The Secret Little Agency 的 Eunice Tan 等领先战略家的专家评论和 OLIVER Agency 的 Nick Myers，可以在这里阅读。