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How to build a successful CLV program
Data analysisCustomer relationship managementCustomer centricity
A smart approach to customer lifetime value (CLV) modelling can not only arm companies with tools to design customized experiences for high-value customers, but also find new engagement avenues for those less engaged.
Why it matters
Customer lifetime value has long been a mainstay concept in marketing. As economies move closer towards service-based models that are digitally driven, companies increasingly derive revenue from the creation and maintenance of long-term relationships with their customers.