How Unilever’s Hellman’s carved a new space in sustainability | WARC | The Feed

Hellman’s, the Unilever-owned mayonnaise brand, having defined its purpose as fighting against food waste, is taking the battle into new areas.

Why it matters

Food waste not only costs households thousands of pounds at a time when much of the world is going through a cost-of-living crisis, it also adds to the level of greenhouse gasses in the atmosphere. Tackling food waste helps address two of the major concerns of the moment.

Takeaways