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HSBC gets data and insights working together
Data analysisData managementBanks
Interpreting data and fusing this information with insights is the “special responsibility” of marketing teams, according to the global CMO of HSBC, the banking giant.
Why it matters
Data may tell you what customers are doing, but not why. The ability to bring data analysis together with customer insights can not only help brand custodians design and develop products and services that customers really need, but also inform the creative process and marketing mix to good effect.