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In Brazil, mixing brands and politics is often unavoidable
Given the polarization currently going on in Brazil – especially in advance of October’s presidential election – brands can unexpectedly find themselves in the political cross-hairs; the question becomes how to manage it.
Why it matters
The intersection between brands, media and politics is unavoidable in Brazil, and many other countries, so brands need to get out in front of navigating these often treacherous situations.