You didn’t return any results. Please clear your filters.
Only one in ten (11%) mobile users with iOS 14 have allowed app tracking and this drops to just 4% in the US, according to data from mobile analytics company Flurry Analytics.
Why it matters
This is a clear challenge to the more than $200bn spent on mobile advertising, which is reliant on targeting, personalisation and attribution.
Send colleagues a link to this content.
To send to more than one recipient, put a comma between email addresses.