Lessons and reflections: TBWA’s local talent development journey | WARC | The Feed
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Lessons and reflections: TBWA’s local talent development journey
TBWA’s Sean Donovan, Hui Tsin Yee and Jan Cho view diversity not as a journey with an end but a journey of commitment.
Why it matters
A successful DEI strategy is a movement, not a mandate, with all hands on deck and led from the very top.
- DEI cannot be left to chance – if it can’t be measured, it can’t be managed.
- TBWA’s Take the Lead goal increased female leadership globally for a more balanced, inclusive and successful company.
- Changing the makeup of the workforce and ultimately the industry requires long-term commitment.
“Our vision for diversity, equity and inclusion means relentlessly assessing, disrupting and addressing inequities for marginalised communities to achieve equitable and actionable outcomes” – TBWA’s Sean Donovan, Hui Tsin Yee and Jan Cho.
This is part of WARC’s Purpose Incorporated: A primer for brands in APAC series tackling the complexities and nuances of how brands can go beyond profit to do good and do better in the Asia-Pacific region.
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